The Resource Sponsorship disclosure : how disclosure of eWOM practices on blogs affect readers' perceptions, Rachel Keck

Sponsorship disclosure : how disclosure of eWOM practices on blogs affect readers' perceptions, Rachel Keck

Label
Sponsorship disclosure : how disclosure of eWOM practices on blogs affect readers' perceptions
Title
Sponsorship disclosure
Title remainder
how disclosure of eWOM practices on blogs affect readers' perceptions
Statement of responsibility
Rachel Keck
Creator
Contributor
Degree granting institution
Thesis advisor
Subject
Genre
Language
eng
Summary
This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working as a Social Media Associate in the Word of Mouth Marketing department at Empower MediaMarketing in Cincinnati, Ohio. The research and analysis component examines "sponsorship disclosure in online word-of-mouth marketing" (or electronic word of mouth) and how "the type of disclosure of blog endorsements affect the attitudes toward the blog and the product, and the intent to purchase the product, inquiry for additional information, and relay the information to others." (p. 34)
Cataloging source
MUU
http://library.link/vocab/creatorDate
1986-
http://library.link/vocab/creatorName
Keck, Rachel
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Leshner, Glenn
  • University of Missouri--Columbia
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Blogs
  • Consumers
  • Journalists
  • Journalists
Label
Sponsorship disclosure : how disclosure of eWOM practices on blogs affect readers' perceptions, Rachel Keck
Instantiates
Publication
Note
  • "Fall 2010."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Glenn Leshner
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
666902137
Dimensions
28 cm
Extent
39 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)666902137
Label
Sponsorship disclosure : how disclosure of eWOM practices on blogs affect readers' perceptions, Rachel Keck
Publication
Note
  • "Fall 2010."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Glenn Leshner
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
666902137
Dimensions
28 cm
Extent
39 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)666902137

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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