Coverart for item
The Resource Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller

Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller

Label
Strategic brand management : building, measuring, and managing brand equity
Title
Strategic brand management
Title remainder
building, measuring, and managing brand equity
Statement of responsibility
Kevin Lane Keller
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Keller, Kevin Lane
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
K45 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Brand name products
Label
Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
49493319
Dimensions
24 cm
Edition
2nd ed.
Extent
xxvii, 788 pages
Isbn
9780131764194
Isbn Type
(set)
Lccn
2002025164
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
49493319
Dimensions
24 cm
Edition
2nd ed.
Extent
xxvii, 788 pages
Isbn
9780131764194
Isbn Type
(set)
Lccn
2002025164
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
Processing Feedback ...