Coverart for item
The Resource Strategic brand management : creating and sustaining brand equity long term, Jean-Noël Kapferer

Strategic brand management : creating and sustaining brand equity long term, Jean-Noël Kapferer

Label
Strategic brand management : creating and sustaining brand equity long term
Title
Strategic brand management
Title remainder
creating and sustaining brand equity long term
Statement of responsibility
Jean-Noël Kapferer
Creator
Subject
Language
eng
Summary
This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands
Cataloging source
DGU
http://library.link/vocab/creatorName
Kapferer, Jean-Noël
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Brand name products
Label
Strategic brand management : creating and sustaining brand equity long term, Jean-Noël Kapferer
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [427]-435) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brand equity in question -- The new rules of brand management -- Brand identity -- Launching new brands -- Sustaining a brand long term -- Adapting to the market: identity versus change -- Brand architecture: handling a large product portfolio -- Brand extension -- Multi-brand portfolios -- Handling name changes and brand transfers -- Decline, ageing and revitalisation -- Making brands go global -- Financial evaluation and accounting for brands -- Conclusion
Control code
37841442
Dimensions
24 cm
Edition
2nd ed.
Extent
443 pages
Isbn
9780749420697
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Strategic brand management : creating and sustaining brand equity long term, Jean-Noël Kapferer
Publication
Bibliography note
Includes bibliographical references (pages [427]-435) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brand equity in question -- The new rules of brand management -- Brand identity -- Launching new brands -- Sustaining a brand long term -- Adapting to the market: identity versus change -- Brand architecture: handling a large product portfolio -- Brand extension -- Multi-brand portfolios -- Handling name changes and brand transfers -- Decline, ageing and revitalisation -- Making brands go global -- Financial evaluation and accounting for brands -- Conclusion
Control code
37841442
Dimensions
24 cm
Edition
2nd ed.
Extent
443 pages
Isbn
9780749420697
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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