Coverart for item
The Resource Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]

Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]

Label
Strategic brand management : new approaches to creating and evaluating brand equity
Title
Strategic brand management
Title remainder
new approaches to creating and evaluating brand equity
Statement of responsibility
Jean-Noël Kapferer ; [translated by Philip Gibbs]
Creator
Subject
Language
  • eng
  • fre
  • eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kapferer, Jean-Noël
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Brand name products
Label
Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 309-319) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
29389852
Dimensions
25 cm
Extent
v, 341 pages
Isbn
9780029170458
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1584777
Label
Strategic brand management : new approaches to creating and evaluating brand equity, Jean-Noël Kapferer ; [translated by Philip Gibbs]
Publication
Bibliography note
Includes bibliographical references (pages 309-319) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
29389852
Dimensions
25 cm
Extent
v, 341 pages
Isbn
9780029170458
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1584777

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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