Coverart for item
The Resource Sun Tzu and the art of business : six strategic principles for managers, Mark McNeilly

Sun Tzu and the art of business : six strategic principles for managers, Mark McNeilly

Label
Sun Tzu and the art of business : six strategic principles for managers
Title
Sun Tzu and the art of business
Title remainder
six strategic principles for managers
Statement of responsibility
Mark McNeilly
Creator
Subject
Language
eng
Summary
"To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations." "Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War." "By using modern examples throughout the book from GE, Microsoft, AT & T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
McNeilly, Mark
Dewey number
658.4012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.M3857 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Strategic planning
  • Sunzi
  • Sunzi
  • Sun Zi
  • Strategische planning
Label
Sun Tzu and the art of business : six strategic principles for managers, Mark McNeilly
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [251]-255) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Includes: The art of war / by Sun Tzu ; translated by Samuel B. Griffith
Control code
34926861
Dimensions
24 cm
Extent
viii, 261 pages
Isbn
9780195099966
Isbn Type
(alk. paper)
Lccn
96026080
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)34926861
Label
Sun Tzu and the art of business : six strategic principles for managers, Mark McNeilly
Publication
Bibliography note
Includes bibliographical references (pages [251]-255) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Includes: The art of war / by Sun Tzu ; translated by Samuel B. Griffith
Control code
34926861
Dimensions
24 cm
Extent
viii, 261 pages
Isbn
9780195099966
Isbn Type
(alk. paper)
Lccn
96026080
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)34926861

Library Locations

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      38.944491 -92.326012
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