Coverart for item
The Resource Supercommunicator : explaining the complicated in a digital age, Frank J. Pietrucha

Supercommunicator : explaining the complicated in a digital age, Frank J. Pietrucha

Label
Supercommunicator : explaining the complicated in a digital age
Title
Supercommunicator
Title remainder
explaining the complicated in a digital age
Statement of responsibility
Frank J. Pietrucha
Creator
Subject
Language
eng
Summary
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ? Distill details and data into big ideas ? Deliver meaning to audiences ? Use storytelling to captivate and educate ? Humanize content to make complicated ideas more tangible ? Layer harder ideas on top of easier ideas ? Strip away complex language, jargon, and acronyms ? Use analogies to explain unfamiliar areas ? Master new digital modes of expression ? And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling
Cataloging source
N$T
http://library.link/vocab/creatorName
Pietrucha, Frank J
Dewey number
302.2
Index
index present
LC call number
T10.5
LC item number
.P54 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Communication of technical information
  • Communication
  • Business communication
  • PSYCHOLOGY
  • Business communication
  • Communication
  • Communication of technical information
Label
Supercommunicator : explaining the complicated in a digital age, Frank J. Pietrucha
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
871258194
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780814433690
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000406
  • 86e07d79-53ce-4b73-890e-3ced53d6c6b7
Publisher number
MWT11648058
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)871258194
Label
Supercommunicator : explaining the complicated in a digital age, Frank J. Pietrucha
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
871258194
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780814433690
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000406
  • 86e07d79-53ce-4b73-890e-3ced53d6c6b7
Publisher number
MWT11648058
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)871258194

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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