Coverart for item
The Resource Survival math for marketers, Peter C. Weiglin

Survival math for marketers, Peter C. Weiglin

Label
Survival math for marketers
Title
Survival math for marketers
Statement of responsibility
Peter C. Weiglin
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Weiglin, Peter C
Dewey number
658/.001/51
Illustrations
illustrations
Index
no index present
LC call number
HF5415
LC item number
.W364 2002
Literary form
non fiction
http://library.link/vocab/subjectName
Marketing
Label
Survival math for marketers, Peter C. Weiglin
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Your credibility -- It's absolute and definite (maybe) -- A few definitions -- Why is this important to me? -- A short true-false quiz -- Reality and perception -- The numbers control us -- Will the auditors protect us? -- I thought this was a math book -- 2. Figures never lie, but liars figure -- It's absolute and definite (maybe), part II -- Is "actual" actually "actual"? -- Accounting basics -- The chart of accounts -- Debits and credits -- Journals and double entry -- The two-phase transaction -- Sales and expenses -- Revenue, sales, and income -- It's an accrual, accrual world -- 3. Making a (financial) statement -- How are we doing? -- The balance sheet -- The income statement -- Fiscal years -- 4. Organizations, measurement, and standards -- How are you doing? -- What are we, anyway? -- Different purposes, different rulers -- Percentage of what? -- The pitfalls of precision -- Why are we looking here? -- The unseen costs of saving money -- Too high? Too low? What standard? -- 5. An economics excursion -- Economics, science, markets, and demand -- Utility is not just gas -- The economists' curves -- Marketing and elasticity -- 6. Pricing and profitability -- Pricing : theory and practice -- A true-false quiz on pricing -- What a "price" really is -- There's more than price involved in price -- A small digression on quality -- Price versus cost -- Markups and breakeven -- Sensitive pricing for profit -- Marginal revenue -- What is the company's objective? -- Pricing policies you should have -- Pricing of services -- 7. Costs and profitability -- Costs, real and imagined -- Variable, fixed, and somewhere in between -- Cost allocation -- Why a toilet seat costs $600 -- Direct and indirect costs, or, over whose head? -- Is overhead a burden? -- Sunk and avoidable costs -- Out-of-pocket costs -- Marginal costs -- Inventory and stockturn -- LIFO and FIFO -- A cost control fallacy -- Fun with depreciation and amortization -- Can we really measure advertising costs? -- 8. Strategy : breakeven and profitability -- Profit is why we're here -- Sales and profits -- Breaking even -- Fixed costs and profitability -- Must everything break even? -- 9. Cash -- Cash flow -- Source and use of funds -- Sources of funds -- Application of funds -- Receivables and payables : A/R and A/P -- Cash flows and cash gaps -- Net present value -- 10. Budgets -- What is a budget? -- Basis for budgets : last year, percentage, or zero? -- The fantasy factor -- Cost fudge and revenue cotton candy -- Don't just divide by 12 -- Revenues and strategy -- 11. Just look at the "sadistics" -- Mean stuff and deviations -- That average just moved! -- A few final words -- Appendix A.A summary of nonmagic formulae -- Operations formulas -- Profitability formulas -- Financial ratios -- Marketing ratios -- Appendix B. Sample chart of accounts
Control code
49558711
Dimensions
23 cm
Extent
x, 128 pages
Isbn
9780761916321
Isbn Type
(alk. paper)
Lccn
2002005204
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Survival math for marketers, Peter C. Weiglin
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Your credibility -- It's absolute and definite (maybe) -- A few definitions -- Why is this important to me? -- A short true-false quiz -- Reality and perception -- The numbers control us -- Will the auditors protect us? -- I thought this was a math book -- 2. Figures never lie, but liars figure -- It's absolute and definite (maybe), part II -- Is "actual" actually "actual"? -- Accounting basics -- The chart of accounts -- Debits and credits -- Journals and double entry -- The two-phase transaction -- Sales and expenses -- Revenue, sales, and income -- It's an accrual, accrual world -- 3. Making a (financial) statement -- How are we doing? -- The balance sheet -- The income statement -- Fiscal years -- 4. Organizations, measurement, and standards -- How are you doing? -- What are we, anyway? -- Different purposes, different rulers -- Percentage of what? -- The pitfalls of precision -- Why are we looking here? -- The unseen costs of saving money -- Too high? Too low? What standard? -- 5. An economics excursion -- Economics, science, markets, and demand -- Utility is not just gas -- The economists' curves -- Marketing and elasticity -- 6. Pricing and profitability -- Pricing : theory and practice -- A true-false quiz on pricing -- What a "price" really is -- There's more than price involved in price -- A small digression on quality -- Price versus cost -- Markups and breakeven -- Sensitive pricing for profit -- Marginal revenue -- What is the company's objective? -- Pricing policies you should have -- Pricing of services -- 7. Costs and profitability -- Costs, real and imagined -- Variable, fixed, and somewhere in between -- Cost allocation -- Why a toilet seat costs $600 -- Direct and indirect costs, or, over whose head? -- Is overhead a burden? -- Sunk and avoidable costs -- Out-of-pocket costs -- Marginal costs -- Inventory and stockturn -- LIFO and FIFO -- A cost control fallacy -- Fun with depreciation and amortization -- Can we really measure advertising costs? -- 8. Strategy : breakeven and profitability -- Profit is why we're here -- Sales and profits -- Breaking even -- Fixed costs and profitability -- Must everything break even? -- 9. Cash -- Cash flow -- Source and use of funds -- Sources of funds -- Application of funds -- Receivables and payables : A/R and A/P -- Cash flows and cash gaps -- Net present value -- 10. Budgets -- What is a budget? -- Basis for budgets : last year, percentage, or zero? -- The fantasy factor -- Cost fudge and revenue cotton candy -- Don't just divide by 12 -- Revenues and strategy -- 11. Just look at the "sadistics" -- Mean stuff and deviations -- That average just moved! -- A few final words -- Appendix A.A summary of nonmagic formulae -- Operations formulas -- Profitability formulas -- Financial ratios -- Marketing ratios -- Appendix B. Sample chart of accounts
Control code
49558711
Dimensions
23 cm
Extent
x, 128 pages
Isbn
9780761916321
Isbn Type
(alk. paper)
Lccn
2002005204
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      38.944491 -92.326012
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