The Resource Sweat equity : inside the new economy of mind and body, Jason Kelly
Sweat equity : inside the new economy of mind and body, Jason Kelly
Resource Information
The item Sweat equity : inside the new economy of mind and body, Jason Kelly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Sweat equity : inside the new economy of mind and body, Jason Kelly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
-
- "Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--
- "This book will take a look inside those companies and what has made them so successful"--
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- Introduction: Take Your Gym to Work
- Money Moves
- On Location
- Barry and the Art of Boutique Fitness
- Mob Rules
- Dress the Part
- Looking for Meaning
- Charity Case
- Work and Working Out
- Mary's Merry Marathons
- Money on the Run
- The Man Makes the Shoe
- The Money in Color
- The Guts
- Isbn
- 9781118914601
- Label
- Sweat equity : inside the new economy of mind and body
- Title
- Sweat equity
- Title remainder
- inside the new economy of mind and body
- Statement of responsibility
- Jason Kelly
- Language
- eng
- Summary
-
- "Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--
- "This book will take a look inside those companies and what has made them so successful"--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1973-
- http://library.link/vocab/creatorName
- Kelly, Jason
- Dewey number
- 338.7/616130973
- Index
- index present
- LC call number
-
- HB615
- HB615
- LC item number
- .K3955 2016e
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Bloomberg
- http://library.link/vocab/subjectName
-
- Businesspeople
- Leadership
- Success in business
- BUSINESS & ECONOMICS
- Businesspeople
- Leadership
- Success in business
- Label
- Sweat equity : inside the new economy of mind and body, Jason Kelly
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Take Your Gym to Work -- Money Moves -- On Location -- Barry and the Art of Boutique Fitness -- Mob Rules -- Dress the Part -- Looking for Meaning -- Charity Case -- Work and Working Out -- Mary's Merry Marathons -- Money on the Run -- The Man Makes the Shoe -- The Money in Color -- The Guts
- Control code
- 944014258
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118914601
- Lccn
- 2016011198
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- n
- http://library.link/vocab/ext/overdrive/overdriveId
- b39130e9-6114-4556-8f46-93e4e113486b
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)944014258
- Label
- Sweat equity : inside the new economy of mind and body, Jason Kelly
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Take Your Gym to Work -- Money Moves -- On Location -- Barry and the Art of Boutique Fitness -- Mob Rules -- Dress the Part -- Looking for Meaning -- Charity Case -- Work and Working Out -- Mary's Merry Marathons -- Money on the Run -- The Man Makes the Shoe -- The Money in Color -- The Guts
- Control code
- 944014258
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118914601
- Lccn
- 2016011198
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- n
- http://library.link/vocab/ext/overdrive/overdriveId
- b39130e9-6114-4556-8f46-93e4e113486b
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)944014258
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Sweat-equity--inside-the-new-economy-of-mind-and/wVZniwDA_vs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Sweat-equity--inside-the-new-economy-of-mind-and/wVZniwDA_vs/">Sweat equity : inside the new economy of mind and body, Jason Kelly</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
