Borrow it
Coverart for item
The Resource Tap : unlocking the mobile economy, Anindya Ghose

Tap : unlocking the mobile economy, Anindya Ghose

Creator
Author
Summary
"Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefonica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless"--Provided by publisher
Language
eng
Work
Publication
Extent
1 online resource (ix, 230 pages)
Contents
  • 1. Mobile phones : a truly transformative technology
  • 2. What the smartphone has changed
  • 3. Striking a balance
  • 4. Context : what's going on?
  • 5. Location : why geography matters
  • 6. Time : it's on your side
  • 7. Saliency : can you see me now?
  • 8. Crowdedness : why scarcity of space matters
  • 9. Trajectory : watch where you're walking
  • 10. Social dynamics : you are who you're with
  • 11. Weather : creating the perfect storm
  • 12. Tech mix : solving Wanamaker's riddle
  • 13. The growing intimacy between us and our devices
  • 14. The next generation technologies
  • Epilogue
  • Notes
  • Index
Isbn
9780262340427
Instance
Label
Tap : unlocking the mobile economy
Title
Tap
Title remainder
unlocking the mobile economy
Statement of responsibility
Anindya Ghose
Title variation
Unlocking the mobile economy
Creator
Author
Subject
Language
eng
Summary
"Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefonica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless"--Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorName
Ghose, Anindya
Dewey number
381/.142
Illustrations
illustrations
Index
index present
LC call number
HF5548.34
LC item number
.G46 2017eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Mobile commerce
  • Cell phone advertising
  • Consumer behavior
  • World Wide Web
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Cell phone advertising
  • Consumer behavior
  • Mobile commerce
  • World Wide Web
Label
Tap : unlocking the mobile economy, Anindya Ghose
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Mobile phones : a truly transformative technology -- 2. What the smartphone has changed -- 3. Striking a balance -- 4. Context : what's going on? -- 5. Location : why geography matters -- 6. Time : it's on your side -- 7. Saliency : can you see me now? -- 8. Crowdedness : why scarcity of space matters -- 9. Trajectory : watch where you're walking -- 10. Social dynamics : you are who you're with -- 11. Weather : creating the perfect storm -- 12. Tech mix : solving Wanamaker's riddle -- 13. The growing intimacy between us and our devices -- 14. The next generation technologies -- Epilogue -- Notes -- Index
Control code
983465987
Dimensions
unknown
Extent
1 online resource (ix, 230 pages)
File format
unknown
Form of item
online
Isbn
9780262340427
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 11109
  • 9780262340427
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)983465987
Label
Tap : unlocking the mobile economy, Anindya Ghose
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Mobile phones : a truly transformative technology -- 2. What the smartphone has changed -- 3. Striking a balance -- 4. Context : what's going on? -- 5. Location : why geography matters -- 6. Time : it's on your side -- 7. Saliency : can you see me now? -- 8. Crowdedness : why scarcity of space matters -- 9. Trajectory : watch where you're walking -- 10. Social dynamics : you are who you're with -- 11. Weather : creating the perfect storm -- 12. Tech mix : solving Wanamaker's riddle -- 13. The growing intimacy between us and our devices -- 14. The next generation technologies -- Epilogue -- Notes -- Index
Control code
983465987
Dimensions
unknown
Extent
1 online resource (ix, 230 pages)
File format
unknown
Form of item
online
Isbn
9780262340427
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 11109
  • 9780262340427
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)983465987

Subject

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by University of Missouri Libraries. Additional terms may apply to data associated with third party namespaces.
Processing Feedback ...