Coverart for item
The Resource Targeted : how technology is revolutionizing advertising and the way companies reach consumers, Mike Smith

Targeted : how technology is revolutionizing advertising and the way companies reach consumers, Mike Smith

Label
Targeted : how technology is revolutionizing advertising and the way companies reach consumers
Title
Targeted
Title remainder
how technology is revolutionizing advertising and the way companies reach consumers
Statement of responsibility
Mike Smith
Creator
Author
Subject
Language
eng
Summary
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe
Cataloging source
E7B
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Smith, Mike
Dewey number
659.1/11
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
.S65 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Target marketing
  • BUSINESS & ECONOMICS
  • Internet advertising
  • Internet marketing
  • Target marketing
Label
Targeted : how technology is revolutionizing advertising and the way companies reach consumers, Mike Smith
Instantiates
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies
Control code
893677321
Dimensions
unknown
Extent
1 online resource (233 pages)
Form of item
online
Isbn
9780814449011
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000501
Publisher number
MWT11647573
Specific material designation
remote
System control number
(OCoLC)893677321
Label
Targeted : how technology is revolutionizing advertising and the way companies reach consumers, Mike Smith
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies
Control code
893677321
Dimensions
unknown
Extent
1 online resource (233 pages)
Form of item
online
Isbn
9780814449011
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000501
Publisher number
MWT11647573
Specific material designation
remote
System control number
(OCoLC)893677321

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...