Coverart for item
The Resource Targeted advertising technologies in the ICT space : a use case driven analysis, Christian Schlee

Targeted advertising technologies in the ICT space : a use case driven analysis, Christian Schlee

Label
Targeted advertising technologies in the ICT space : a use case driven analysis
Title
Targeted advertising technologies in the ICT space
Title remainder
a use case driven analysis
Statement of responsibility
Christian Schlee
Creator
Author
Subject
Language
eng
Summary
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Schlee, Christian
Dewey number
659.144
Illustrations
illustrations
Index
no index present
LC call number
HF6146.I58
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
NLM call number
HF 6146.I58
http://library.link/vocab/subjectName
  • Internet advertising
  • Technology in advertising
  • Advertising
  • Advertising
  • Internet
  • Technology
  • BUSINESS & ECONOMICS
  • Advertising
  • Internet advertising
  • Technology in advertising
Label
Targeted advertising technologies in the ICT space : a use case driven analysis, Christian Schlee
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Definitions and related work
  • Use case identification and description
  • Technological use case analysis
  • Analysis of key building blocks in targeted advertising technologies
  • Business and legal aspects of targeted advertising
  • Conclusion and outlook
Control code
861217186
Dimensions
unknown
Extent
1 online resource (xxvi, 339 pages)
File format
unknown
Form of item
online
Isbn
9783834823960
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-8348-2396-0
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)861217186
Label
Targeted advertising technologies in the ICT space : a use case driven analysis, Christian Schlee
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Definitions and related work
  • Use case identification and description
  • Technological use case analysis
  • Analysis of key building blocks in targeted advertising technologies
  • Business and legal aspects of targeted advertising
  • Conclusion and outlook
Control code
861217186
Dimensions
unknown
Extent
1 online resource (xxvi, 339 pages)
File format
unknown
Form of item
online
Isbn
9783834823960
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-8348-2396-0
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)861217186

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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