The Resource The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years, Vijay Mahajan and Kamini Banga with Robert Gunther

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years, Vijay Mahajan and Kamini Banga with Robert Gunther

Label
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
Title
The 86 percent solution
Title remainder
how to succeed in the biggest market opportunity of the next 50 years
Statement of responsibility
Vijay Mahajan and Kamini Banga with Robert Gunther
Title variation
  • 86 % solution
  • Eighty six percent solution
Creator
Contributor
Subject
Language
eng
Summary
"Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else." "Drawing on dozens of examples from emerging markets worldwide, the authors offer actionable strategies and tactics for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the radically different "rules of engagement" that make emerging markets tick, and how some companies are already driving billions of dollars in sales there." "Along the way, you'll learn how to handle lack of infrastructure and media, low literacy levels, and "unconventional" consumer behavior. With the right solutions, these challenges present opportunities."--Jacket
Action
digitized
Cataloging source
OCLCE
http://library.link/vocab/creatorName
Mahajan, Vijay
Dewey number
658.8/4091724
Illustrations
illustrations
Index
index present
LC call number
HF1416.6.D44
LC item number
M34 2006
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
  • Banga, Kamini
  • Gunther, Robert E.
http://library.link/vocab/subjectName
  • Export marketing
  • International business enterprises
  • Export marketing
  • International business enterprises
  • Developing countries
  • Marketing
  • Buitenlandse handel
Label
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years, Vijay Mahajan and Kamini Banga with Robert Gunther
Instantiates
Publication
Antecedent source
file reproduced from original
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Do you want to be in this market? Can you afford not to be? -- 1: The lands of opportunity -- The 86 percent opportunity -- Opportunities at many levels -- Characteristics of emerging markets and the opportunities they create -- Finding solutions -- The 86 percent solution -- 2: Don't build a car when you need a bullock cart -- Designing for six-yard saris -- Back to basics -- Riding the bullock cart -- The 86 percent solution -- 3: Aim for the ricochet economy -- The ricochet economy -- Taking aim -- More bounce -- The 86 percent solution -- 4: Connect brands to the market -- Market-stall economies -- Brand consciousness -- Strategies for harnessing local brands -- Brands on the run -- The 86 percent solution -- 5: Think young -- A fountain of youth -- Strategies for the youth market -- Youth leads to growth -- The 86 percent solution -- 6: Grow big by thinking small -- Inverted pricing -- Small homes -- Strategies for thinking small -- Small wonders -- The 86 percent solution -- 7: Bring your own infrastructure -- A tale of two markets -- Regulatory and financial infrastructure -- Finding opportunities in infrastructure -- Overlapping infrastructures -- The 86 percent solution -- 8: Look for the leapfrog -- Leapfrog strategies -- Beyond appropriate technology -- The 86 percent solution -- 9: Take the market to the people -- Complex distribution -- Strategies for taking the market to the people -- Seeing opportunities that are off the grid -- The 86 percent solution -- 10: Develop with the market -- Strategies for developing with the market -- Four paths -- Evolving opportunities -- The 86 percent solution -- An opportunity not to be missed
Control code
646878073
Dimensions
unknown
Extent
1 online resource (xxvii, 224 pages)
Form of item
online
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)646878073
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years, Vijay Mahajan and Kamini Banga with Robert Gunther
Publication
Antecedent source
file reproduced from original
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Do you want to be in this market? Can you afford not to be? -- 1: The lands of opportunity -- The 86 percent opportunity -- Opportunities at many levels -- Characteristics of emerging markets and the opportunities they create -- Finding solutions -- The 86 percent solution -- 2: Don't build a car when you need a bullock cart -- Designing for six-yard saris -- Back to basics -- Riding the bullock cart -- The 86 percent solution -- 3: Aim for the ricochet economy -- The ricochet economy -- Taking aim -- More bounce -- The 86 percent solution -- 4: Connect brands to the market -- Market-stall economies -- Brand consciousness -- Strategies for harnessing local brands -- Brands on the run -- The 86 percent solution -- 5: Think young -- A fountain of youth -- Strategies for the youth market -- Youth leads to growth -- The 86 percent solution -- 6: Grow big by thinking small -- Inverted pricing -- Small homes -- Strategies for thinking small -- Small wonders -- The 86 percent solution -- 7: Bring your own infrastructure -- A tale of two markets -- Regulatory and financial infrastructure -- Finding opportunities in infrastructure -- Overlapping infrastructures -- The 86 percent solution -- 8: Look for the leapfrog -- Leapfrog strategies -- Beyond appropriate technology -- The 86 percent solution -- 9: Take the market to the people -- Complex distribution -- Strategies for taking the market to the people -- Seeing opportunities that are off the grid -- The 86 percent solution -- 10: Develop with the market -- Strategies for developing with the market -- Four paths -- Evolving opportunities -- The 86 percent solution -- An opportunity not to be missed
Control code
646878073
Dimensions
unknown
Extent
1 online resource (xxvii, 224 pages)
Form of item
online
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)646878073
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...