Coverart for item
The Resource The Apple experience : secrets to building insanely great customer loyalty, Carmine Gallo

The Apple experience : secrets to building insanely great customer loyalty, Carmine Gallo

Label
The Apple experience : secrets to building insanely great customer loyalty
Title
The Apple experience
Title remainder
secrets to building insanely great customer loyalty
Statement of responsibility
Carmine Gallo
Title variation
Secrets to building insanely great customer loyalty
Creator
Subject
Genre
Language
eng
Summary
Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience , internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple's retail space and learning about Apple's vision and philosophy. Using insights and data from these sources, he breaks down Apple's customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communicati..
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Gallo, Carmine
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Apple Computer, Inc
  • Customer services
  • Consumer satisfaction
  • Creative thinking
  • Apple Computer, Inc
  • Consumer satisfaction
  • Creative thinking
  • Customer services
Label
The Apple experience : secrets to building insanely great customer loyalty, Carmine Gallo
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Enriching lives -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- The soul of Apple
Control code
819322437
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780071793216
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000176
  • b495645c-2285-45a8-9325-8781aa61d7c9
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)819322437
Label
The Apple experience : secrets to building insanely great customer loyalty, Carmine Gallo
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Enriching lives -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- The soul of Apple
Control code
819322437
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780071793216
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000176
  • b495645c-2285-45a8-9325-8781aa61d7c9
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)819322437

Library Locations

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      38.946102 -92.330125
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