Coverart for item
The Resource The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird

The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird

Label
The Gen Z frequency : how brands tune in and build credibility
Title
The Gen Z frequency
Title remainder
how brands tune in and build credibility
Statement of responsibility
Gregg L. Witt and Derek E. Baird
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Witt, Gregg L
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.W578 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Baird, Derek E.
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumers' preferences
  • Advertising and youth
  • Consumer behavior
  • Advertising and youth
  • Branding (Marketing)
  • Consumer behavior
  • Consumers' preferences
Label
The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index
Control code
1004254025
Dimensions
24 cm
Extent
xviii, 235 pages
Isbn
9780749482480
Lccn
2018030634
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1004254025
Label
The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index
Control code
1004254025
Dimensions
24 cm
Extent
xviii, 235 pages
Isbn
9780749482480
Lccn
2018030634
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1004254025

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      38.944491 -92.326012
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