The Resource The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
Resource Information
The item The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Extent
- xviii, 235 pages
- Contents
-
- Introduction: are you tuned in to Gen Z?
- A true story of finding youth culture relevance
- Gen Z: a sociological perspective
- The five foundational truths of youth marketing
- Aligning with youth culture in an era of individuality
- Reveal insights and fuel ideation with Gen Z
- The youth culture engagement playbook
- Social strategies and tactical considerations
- Content strategies and tactical considerations
- Building community with Gen Z
- A primer on social and influence media valuation
- Conclusion: tune in to the frequency of Gen Z
- Glossary
- Index
- Isbn
- 9780749482480
- Label
- The Gen Z frequency : how brands tune in and build credibility
- Title
- The Gen Z frequency
- Title remainder
- how brands tune in and build credibility
- Statement of responsibility
- Gregg L. Witt and Derek E. Baird
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Witt, Gregg L
- Dewey number
- 658.8/27
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .W578 2018
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Baird, Derek E.
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Consumers' preferences
- Advertising and youth
- Consumer behavior
- Advertising and youth
- Branding (Marketing)
- Consumer behavior
- Consumers' preferences
- Label
- The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index
- Control code
- 1004254025
- Dimensions
- 24 cm
- Extent
- xviii, 235 pages
- Isbn
- 9780749482480
- Lccn
- 2018030634
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1004254025
- Label
- The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index
- Control code
- 1004254025
- Dimensions
- 24 cm
- Extent
- xviii, 235 pages
- Isbn
- 9780749482480
- Lccn
- 2018030634
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1004254025
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/The-Gen-Z-frequency--how-brands-tune-in-and/IngfiHj83qA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/The-Gen-Z-frequency--how-brands-tune-in-and/IngfiHj83qA/">The Gen Z frequency : how brands tune in and build credibility, Gregg L. Witt and Derek E. Baird</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
