Coverart for item
The Resource The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership, Tamara L. Gillis editor ; foreword by Natasha Nicholson

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership, Tamara L. Gillis editor ; foreword by Natasha Nicholson

Label
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Title
The IABC handbook of organizational communication
Title remainder
a guide to internal communication, public relations, marketing, and leadership
Statement of responsibility
Tamara L. Gillis editor ; foreword by Natasha Nicholson
Contributor
Subject
Genre
Language
eng
Summary
"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher
Member of
Cataloging source
EBLCP
Dewey number
658.45
Illustrations
illustrations
Index
index present
LC call number
HD30.36.U5
LC item number
I25 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Gillis, Tamara L
  • International Association of Business Communicators
http://library.link/vocab/subjectName
  • Communication in organizations
  • Management and Business Studies
  • Communication in organizations
  • United States
  • Kommunikation inom organisationer
Label
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership, Tamara L. Gillis editor ; foreword by Natasha Nicholson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Foundations of business communication -- pt. 2. Managing communication -- pt. 3. Internal communication -- pt. 4. Public relations -- pt. 5. Marketing communication
Control code
713010157
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xxix, 442 pages)
Form of item
online
Isbn
9781118016350
Lccn
2011002089
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786613052537
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
305253
Specific material designation
remote
System control number
(OCoLC)713010157
Label
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership, Tamara L. Gillis editor ; foreword by Natasha Nicholson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Foundations of business communication -- pt. 2. Managing communication -- pt. 3. Internal communication -- pt. 4. Public relations -- pt. 5. Marketing communication
Control code
713010157
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xxix, 442 pages)
Form of item
online
Isbn
9781118016350
Lccn
2011002089
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786613052537
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
305253
Specific material designation
remote
System control number
(OCoLC)713010157

Library Locations

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      38.944491 -92.326012
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      38.946102 -92.330125
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