Coverart for item
The Resource The IBM way : insights into the world's most successful marketing organization, F.G. "Buck" Rodgers, with Robert L. Shook

The IBM way : insights into the world's most successful marketing organization, F.G. "Buck" Rodgers, with Robert L. Shook

Label
The IBM way : insights into the world's most successful marketing organization
Title
The IBM way
Title remainder
insights into the world's most successful marketing organization
Statement of responsibility
F.G. "Buck" Rodgers, with Robert L. Shook
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Rodgers, F. G.
Dewey number
338.7/61004/0973
Index
index present
LC call number
HD9696.C64
LC item number
I4875 1986
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1938-
http://library.link/vocab/relatedWorkOrContributorName
Shook, Robert L.
http://library.link/vocab/subjectName
  • International Business Machines Corporation
  • Computers
  • Electronic office machines
  • Marketing
  • IBM
  • Marketing
  • Ondernemerschap
  • Ordinateurs
  • IBM
  • Marketing
Label
The IBM way : insights into the world's most successful marketing organization, F.G. "Buck" Rodgers, with Robert L. Shook
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit
Control code
12804852
Dimensions
25 cm
Edition
1st ed.
Extent
xiv, 235 pages
Isbn
9780060155223
Lccn
85045223
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(WaOLN)777488
Label
The IBM way : insights into the world's most successful marketing organization, F.G. "Buck" Rodgers, with Robert L. Shook
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit
Control code
12804852
Dimensions
25 cm
Edition
1st ed.
Extent
xiv, 235 pages
Isbn
9780060155223
Lccn
85045223
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(WaOLN)777488

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