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The Resource The Oxford handbook of polling and survey methods, edited by Lonna Rae Atkeson and R. Michael Alvarez

The Oxford handbook of polling and survey methods, edited by Lonna Rae Atkeson and R. Michael Alvarez

Label
The Oxford handbook of polling and survey methods
Title
The Oxford handbook of polling and survey methods
Statement of responsibility
edited by Lonna Rae Atkeson and R. Michael Alvarez
Contributor
Editor
Subject
Language
eng
Summary
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior. -- From publisher's description
Member of
Cataloging source
DLC
Dewey number
303.3/8
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HM1236
LC item number
.O945 2018
Literary form
non fiction
Nature of contents
  • bibliography
  • handbooks
http://library.link/vocab/relatedWorkOrContributorDate
  • 1965-
  • 1964-
http://library.link/vocab/relatedWorkOrContributorName
  • Atkeson, Lonna Rae
  • Alvarez, R. Michael
Series statement
Oxford handbooks
http://library.link/vocab/subjectName
  • Public opinion polls
  • Social surveys
  • Public opinion polls
  • Social surveys
  • Öffentliche Meinung
  • Methodologie
  • Umfrage
  • Empirische Sozialforschung
Label
The Oxford handbook of polling and survey methods, edited by Lonna Rae Atkeson and R. Michael Alvarez
Instantiates
Publication
Note
Series from book jacket
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 3.
  • Mixing survey modes and its implications
  • Lonna Rae Atkeson and Alex N. Adams
  • 4.
  • Taking the study of political behavior online
  • Stephen Ansolabehere and Brian F. Schaffner
  • 5.
  • Sampling for studying context : Traditional surveys and new directions
  • James G. Gimpel
  • 6.
  • pt. 1
  • Questionnaire science
  • Daniel L. Oberski
  • pt. 2
  • Data collection
  • 7.
  • Exit polling today and what the future may hold / Anthony M. Salvanto
  • 8.
  • Sampling hard-to-locate populations : Lessons from sampling internally displaced persons (IDPs)
  • Prakash Adhikari and Lisa A. Bryant
  • 9.
  • Survey design
  • Reaching beyond low-hanging fruit : Surveying low-incidence populations
  • Justin A. Berry, Youssef Chouhound, and Jane Junn
  • 10.
  • Improving the quality of survey data using CAPI systems in developing countries
  • Mitchell A. Seligson and Daniel E. Moreno Morales
  • 11.
  • Survey research in the Arab world
  • Lindsay J. Benstead
  • 12.
  • The language-opinion connection
  • 1.
  • Efrén O. Pérez
  • pt. 3
  • Analysis and presentation
  • 13.
  • Issues in polling methodologies : Inference and uncertainty
  • Jeff Gill and Jonathan Homola
  • 14.
  • Causal inference with complex survey designs : Generating population estimates using survey weights
  • Ines Levin and Betsy Sinclair
  • 15. Aggregating survey data to estimate subnational public opinion
  • Total survey error
  • Paul Brace
  • 16. Latent constructs in public opinion
  • Christopher Warshaw
  • 17.
  • Measuring group consciousness : Actions speak louder than words
  • Kim Proctor
  • 18.
  • Cross-national surveys and the comparative study of electoral systems : When country/elections become cases
  • Jeffrey A. Karp and Jack Vowles
  • 19.
  • Herbert F. Weisberg
  • Graphical visualization of polling results
  • Susanna Makela, Yajuan Si, and Andrew Gelman
  • 20.
  • Graphical displays for public opinion research
  • Saundra K. Schneider and William G. Jacoby
  • 21.
  • Survey experiments : Managing the methodological costs and benefits
  • Yanna Krupnikov and Blake Findley
  • 22.
  • Using qualitative methods in a quantitative survey research agenda
  • 2.
  • Kinsey Gimbel and Jocelyn Newsome
  • 23.
  • Integration of contextual data : Opportunities and challenges
  • Armando Razo
  • 24.
  • Measuring public opinion with social media data
  • Marko Klašnja, Pablo Barberá, Nicholas Beauchamp, Jonathan Nagler and Joshua A. Tucker
  • 25.
  • Expert surveys as a measurement tool : Challenges and new frontiers
  • Cherie D. Maestas
  • Longitudinal surveys : Issues and opportunities
  • 26.
  • The rise of poll aggregation and election forecasting
  • Natalie Jackson
  • D. Sunshine Hillygus and Steve A. Snell
Control code
1035302417
Dimensions
26 cm.
Extent
xiii, 650 pages
Isbn
9780190213299
Lccn
2018008316
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1035302417
Label
The Oxford handbook of polling and survey methods, edited by Lonna Rae Atkeson and R. Michael Alvarez
Publication
Note
Series from book jacket
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 3.
  • Mixing survey modes and its implications
  • Lonna Rae Atkeson and Alex N. Adams
  • 4.
  • Taking the study of political behavior online
  • Stephen Ansolabehere and Brian F. Schaffner
  • 5.
  • Sampling for studying context : Traditional surveys and new directions
  • James G. Gimpel
  • 6.
  • pt. 1
  • Questionnaire science
  • Daniel L. Oberski
  • pt. 2
  • Data collection
  • 7.
  • Exit polling today and what the future may hold / Anthony M. Salvanto
  • 8.
  • Sampling hard-to-locate populations : Lessons from sampling internally displaced persons (IDPs)
  • Prakash Adhikari and Lisa A. Bryant
  • 9.
  • Survey design
  • Reaching beyond low-hanging fruit : Surveying low-incidence populations
  • Justin A. Berry, Youssef Chouhound, and Jane Junn
  • 10.
  • Improving the quality of survey data using CAPI systems in developing countries
  • Mitchell A. Seligson and Daniel E. Moreno Morales
  • 11.
  • Survey research in the Arab world
  • Lindsay J. Benstead
  • 12.
  • The language-opinion connection
  • 1.
  • Efrén O. Pérez
  • pt. 3
  • Analysis and presentation
  • 13.
  • Issues in polling methodologies : Inference and uncertainty
  • Jeff Gill and Jonathan Homola
  • 14.
  • Causal inference with complex survey designs : Generating population estimates using survey weights
  • Ines Levin and Betsy Sinclair
  • 15. Aggregating survey data to estimate subnational public opinion
  • Total survey error
  • Paul Brace
  • 16. Latent constructs in public opinion
  • Christopher Warshaw
  • 17.
  • Measuring group consciousness : Actions speak louder than words
  • Kim Proctor
  • 18.
  • Cross-national surveys and the comparative study of electoral systems : When country/elections become cases
  • Jeffrey A. Karp and Jack Vowles
  • 19.
  • Herbert F. Weisberg
  • Graphical visualization of polling results
  • Susanna Makela, Yajuan Si, and Andrew Gelman
  • 20.
  • Graphical displays for public opinion research
  • Saundra K. Schneider and William G. Jacoby
  • 21.
  • Survey experiments : Managing the methodological costs and benefits
  • Yanna Krupnikov and Blake Findley
  • 22.
  • Using qualitative methods in a quantitative survey research agenda
  • 2.
  • Kinsey Gimbel and Jocelyn Newsome
  • 23.
  • Integration of contextual data : Opportunities and challenges
  • Armando Razo
  • 24.
  • Measuring public opinion with social media data
  • Marko Klašnja, Pablo Barberá, Nicholas Beauchamp, Jonathan Nagler and Joshua A. Tucker
  • 25.
  • Expert surveys as a measurement tool : Challenges and new frontiers
  • Cherie D. Maestas
  • Longitudinal surveys : Issues and opportunities
  • 26.
  • The rise of poll aggregation and election forecasting
  • Natalie Jackson
  • D. Sunshine Hillygus and Steve A. Snell
Control code
1035302417
Dimensions
26 cm.
Extent
xiii, 650 pages
Isbn
9780190213299
Lccn
2018008316
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1035302417

Library Locations

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      38.944491 -92.326012
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