Coverart for item
The Resource The PR professional's handbook : powerful, practical communications, Caroline Black

The PR professional's handbook : powerful, practical communications, Caroline Black

Label
The PR professional's handbook : powerful, practical communications
Title
The PR professional's handbook
Title remainder
powerful, practical communications
Statement of responsibility
Caroline Black
Creator
Author
Subject
Genre
Language
eng
Summary
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical
Member of
Cataloging source
IDEBK
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Black, Caroline
Dewey number
659.2
Index
index present
Language note
English
LC call number
HD59
LC item number
.B557 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
Series statement
PR in practice
http://library.link/vocab/subjectName
  • Public relations
  • Communication in organizations
  • Business communication
  • BUSINESS & ECONOMICS
  • Business communication
  • Communication in organizations
  • Public relations
Label
The PR professional's handbook : powerful, practical communications, Caroline Black
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the tr̀ansmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the pèople change ladder' -- Theory 6 Mendelsohn's Th̀ree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner
  • Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research
  • Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue
  • Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills
Control code
874965776
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781306537810
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000415
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874965776
Label
The PR professional's handbook : powerful, practical communications, Caroline Black
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the tr̀ansmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the pèople change ladder' -- Theory 6 Mendelsohn's Th̀ree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner
  • Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research
  • Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue
  • Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills
Control code
874965776
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781306537810
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000415
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874965776

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