Coverart for item
The Resource The art of SEO, Eric Enge [and others]

The art of SEO, Eric Enge [and others]

Label
The art of SEO
Title
The art of SEO
Statement of responsibility
Eric Enge [and others]
Creator
Subject
Language
eng
Summary
"Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up-to-date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with a array of effective tactics, from basic to advanced."--Publisher's description
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Enge, Eric
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.A778 2012eb
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Theory in practice
http://library.link/vocab/subjectName
  • Web sites
  • Web site development
  • Web search engines
  • Internet marketing
  • Web sites
  • Program transformation (Computer programming)
  • Internet searching
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Internet searching
  • Program transformation (Computer programming)
  • Web search engines
  • Web site development
  • Web sites
  • Web sites
  • Online-Marketing
  • Website
  • Ranking
  • Programmierung
Label
The art of SEO, Eric Enge [and others]
Instantiates
Publication
Note
  • "Mastering search engine optimization"--Book cover
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Search: Reflecting Consciousness and Connecting Commerce -- 2. Search Engine Basics -- 3. Determining Your SEO Objectives and Defining Your Site's Audience -- 4. First Stages of SEO -- 5. Keyword Research -- 6. Developing an SEO-Friendly Website -- 7. Creating Link-Worthy Content and Link Marketing -- 8. How Social Media and User Data Play a Role in Search Results and Rankings -- 9. Optimizing for Vertical Search -- 10. Tracking Results and Measuring Success -- 11. Domain Changes, Post-SEO Redesigns and Troubleshooting -- 12. SEO Research and Study -- 13. Build and In-House SEO Team, Outsource it, or Both? -- 14. An Evolving Art Form: the Future of SEO
Control code
782878369
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (686 pages)
Form of item
online
Isbn
9781449324896
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)782878369
Label
The art of SEO, Eric Enge [and others]
Publication
Note
  • "Mastering search engine optimization"--Book cover
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Search: Reflecting Consciousness and Connecting Commerce -- 2. Search Engine Basics -- 3. Determining Your SEO Objectives and Defining Your Site's Audience -- 4. First Stages of SEO -- 5. Keyword Research -- 6. Developing an SEO-Friendly Website -- 7. Creating Link-Worthy Content and Link Marketing -- 8. How Social Media and User Data Play a Role in Search Results and Rankings -- 9. Optimizing for Vertical Search -- 10. Tracking Results and Measuring Success -- 11. Domain Changes, Post-SEO Redesigns and Troubleshooting -- 12. SEO Research and Study -- 13. Build and In-House SEO Team, Outsource it, or Both? -- 14. An Evolving Art Form: the Future of SEO
Control code
782878369
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (686 pages)
Form of item
online
Isbn
9781449324896
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)782878369

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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