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The Resource The business model of online newspapers : a study of bizjournals, Mi Li

The business model of online newspapers : a study of bizjournals, Mi Li

Creator
Contributor
Summary
This journalism master's project includes a professional work component and a research analysis component. The professional work component details the author's experiences as an online marketing intern for bizjournals, a business news web site, and includes field notes. The research component contains a review of literature about business models for online niche publications, using bizjournals as a case study. Includes information on subscription, advertising, support, and mix models; an analysis of the concept of value chain as it pertains to online media, and a description of the author's methods and findings in her case analysis of bizjournals' business model
Language
eng
Work
Publication
Extent
147 leaves
Note
  • "July 2008."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Maria Len-Rios
Instance
Label
The business model of online newspapers : a study of bizjournals
Title
The business model of online newspapers
Title remainder
a study of bizjournals
Statement of responsibility
Mi Li
Creator
Contributor
Degree granting institution
Thesis advisor
Subject
Genre
Language
eng
Summary
This journalism master's project includes a professional work component and a research analysis component. The professional work component details the author's experiences as an online marketing intern for bizjournals, a business news web site, and includes field notes. The research component contains a review of literature about business models for online niche publications, using bizjournals as a case study. Includes information on subscription, advertising, support, and mix models; an analysis of the concept of value chain as it pertains to online media, and a description of the author's methods and findings in her case analysis of bizjournals' business model
Cataloging source
MUU
http://library.link/vocab/creatorName
Li, Mi
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
  • Len-Ríos, Maria Elizabeth
  • University of Missouri--Columbia
http://library.link/vocab/subjectName
  • News Web sites
  • Internet marketing
  • Business planning
  • Journalists
Label
The business model of online newspapers : a study of bizjournals, Mi Li
Instantiates
Publication
Note
  • "July 2008."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Maria Len-Rios
Bibliography note
Includes bibliographical references (pages 93-97)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
632429879
Dimensions
28 cm
Extent
147 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)632429879
Label
The business model of online newspapers : a study of bizjournals, Mi Li
Publication
Note
  • "July 2008."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Maria Len-Rios
Bibliography note
Includes bibliographical references (pages 93-97)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
632429879
Dimensions
28 cm
Extent
147 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)632429879

Subject

Genre

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620

Library Links

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