Coverart for item
The Resource The buying brain : secrets for selling to the subconscious mind, A.K. Pradeep

The buying brain : secrets for selling to the subconscious mind, A.K. Pradeep

Label
The buying brain : secrets for selling to the subconscious mind
Title
The buying brain
Title remainder
secrets for selling to the subconscious mind
Statement of responsibility
A.K. Pradeep
Creator
Subject
Genre
Language
eng
Summary
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Pradeep, A. K.
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.12615
LC item number
.P73 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Neuromarketing
  • Consumer behavior
  • Shopping
  • Marketing
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Marketing
  • Neuromarketing
  • Shopping
  • Neuromarketing
  • Consommateurs
Label
The buying brain : secrets for selling to the subconscious mind, A.K. Pradeep
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future
Control code
664565794
Dimensions
unknown
Extent
1 online resource (xii, 252 pages)
File format
unknown
Form of item
online
Isbn
9780470646786
Lccn
2010003830
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612756030
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000077
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)664565794
Label
The buying brain : secrets for selling to the subconscious mind, A.K. Pradeep
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future
Control code
664565794
Dimensions
unknown
Extent
1 online resource (xii, 252 pages)
File format
unknown
Form of item
online
Isbn
9780470646786
Lccn
2010003830
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612756030
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000077
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)664565794

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      38.946102 -92.330125
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