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The Resource The cowboy hero and its audience : popular culture as market derived art, by Alf H. Walle

The cowboy hero and its audience : popular culture as market derived art, by Alf H. Walle

Label
The cowboy hero and its audience : popular culture as market derived art
Title
The cowboy hero and its audience
Title remainder
popular culture as market derived art
Statement of responsibility
by Alf H. Walle
Creator
Subject
Language
eng
Summary
"Using the history of the cowboy story from 1820 until 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis of great explanatory value. After a theoretical introduction sets the stage for analysis, individual chapters examine major authors/genres of Western American literature and film. Additional chapters explore why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. The book culminates with a truly hybrid analysis that combines business and popular culture theory in an overarching analysis bridging 150 years of Western American literature." "Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Walle, Alf H
Dewey number
813/.087409
Illustrations
illustrations
Index
index present
LC call number
PS374.W4
LC item number
W25 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Western stories
  • Cowboys in literature
  • Books and reading
  • Popular literature
  • Popular culture
  • American fiction
  • American fiction
  • Frontier and pioneer life in literature
  • Western films
  • West (U.S.)
Label
The cowboy hero and its audience : popular culture as market derived art, by Alf H. Walle
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
42619837
Dimensions
24 cm
Extent
xi, 211 pages
Isbn
9780879728120
Isbn Type
(pbk.)
Lccn
99051870
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The cowboy hero and its audience : popular culture as market derived art, by Alf H. Walle
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
42619837
Dimensions
24 cm
Extent
xi, 211 pages
Isbn
9780879728120
Isbn Type
(pbk.)
Lccn
99051870
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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