Coverart for item
The Resource The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns, Bart Weller, Lori Calcott

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns, Bart Weller, Lori Calcott

Label
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns
Title
The definitive guide to Google AdWords
Title remainder
create versatile and powerful marketing and advertising campaigns
Statement of responsibility
Bart Weller, Lori Calcott
Creator
Contributor
Subject
Genre
Language
eng
Summary
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Weller, Bart
Dewey number
659.144
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W45 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
http://library.link/vocab/relatedWorkOrContributorName
Calcott, Lori
Series statement
The expert's voice in Web development
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • BUSINESS & ECONOMICS
  • Informatique
  • Internet advertising
  • Internet marketing
Label
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns, Bart Weller, Lori Calcott
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Mobile Advertising with AdWords
  • Account Management and Optimization
  • Google Analytics and Actionable Data
  • Testing with Website Optimizer
  • SEM and the Google Ecosystem
  • AdWords in Depth
  • Marketing with AdWords
  • Getting Started with AdWords
  • Local Advertising and Location Targeting
  • Keyword Strategy
  • Creating Ads and Landing Pages
  • The Display Network
Control code
800351607
Dimensions
unknown
Extent
1 online resource (xx, 368 pages)
File format
unknown
Form of item
online
Isbn
9781430240150
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-4302-4015-0
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000167
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)800351607
Label
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns, Bart Weller, Lori Calcott
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Mobile Advertising with AdWords
  • Account Management and Optimization
  • Google Analytics and Actionable Data
  • Testing with Website Optimizer
  • SEM and the Google Ecosystem
  • AdWords in Depth
  • Marketing with AdWords
  • Getting Started with AdWords
  • Local Advertising and Location Targeting
  • Keyword Strategy
  • Creating Ads and Landing Pages
  • The Display Network
Control code
800351607
Dimensions
unknown
Extent
1 online resource (xx, 368 pages)
File format
unknown
Form of item
online
Isbn
9781430240150
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-4302-4015-0
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000167
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)800351607

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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