Coverart for item
The Resource The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Title
The dragonfly effect
Title remainder
quick, effective, and powerful ways to use social media to drive social change
Statement of responsibility
Jennifer Aaker, Andy Smith ; with Carlye Adler
Creator
Contributor
Subject
Language
eng
Summary
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--
Assigning source
Provided by publisher
Cataloging source
MERUC
http://library.link/vocab/creatorName
Aaker, Jennifer Lynn
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.A25 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1968-
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Andy
  • Adler, Carlye
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet
  • Social entrepreneurship
  • Social responsibility of business
  • Social change
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet
  • Social change
  • Social entrepreneurship
  • Social media
  • Social responsibility of business
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 173-190) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem
Control code
676731273
Edition
1st ed.
Extent
1 online resource (xxv, 211 pages)
Form of item
online
Isbn
9781282773424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612773426
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 277342
  • 6d380528-9689-4ecf-a9ac-2b8fa379be63
Specific material designation
remote
System control number
(OCoLC)676731273
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Publication
Bibliography note
Includes bibliographical references (pages 173-190) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem
Control code
676731273
Edition
1st ed.
Extent
1 online resource (xxv, 211 pages)
Form of item
online
Isbn
9781282773424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612773426
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 277342
  • 6d380528-9689-4ecf-a9ac-2b8fa379be63
Specific material designation
remote
System control number
(OCoLC)676731273

Library Locations

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      38.944491 -92.326012
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      38.946102 -92.330125
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