The Resource The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers, by Stanley E. Ketterer

The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers, by Stanley E. Ketterer

Label
The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers
Title
The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers
Statement of responsibility
by Stanley E. Ketterer
Title variation
Online news, links, story type, personality
Creator
Subject
Language
eng
Summary
The main purpose of this study was to explore ways that publishers of online publications can take advantage of the medium to help serve readers and improve the bottom line. Specifically, the study looked at the effects of hypertext links, story type and personality variables on readers' perceptions of crime stories in online newspapers. Crime stories were used because readers are interested in them, the media covers them extensively, and critics have charged that they often lack context. Prototypes of an online publications were used that included four types of crime stories and zero, 2 or 4 links. Half the crime stories were episodic, i.e. about a specific incident, and half were thematic, i.e. about an issue. Participants' online behavior was tracked electronically and psychographic measures were derived from a questionnaire. The results show participants who had links spent more time reading and were better informed than those who did not have links. The more links that were provided, the more links were noticed and used. The kind of link was also important. Participants had more knowledge of and liked background, chart and human interest story. They read and clicked on more links with episodic stories, but had more knowledge of thematic stories and their links. Locus of control and need for cognition produced subtle erects in combination with other variables, such as story type
Additional physical form
Also available on the Internet.
Cataloging source
MUU
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Ketterer, Stanley E.
Degree
Ph. D.
Dissertation year
2000.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri-Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Electronic newspapers
  • Detective and mystery stories
  • Locus of control
  • Newspaper reading
  • Internet users
  • Newspapers
Target audience
specialized
Label
The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers, by Stanley E. Ketterer
Instantiates
Publication
Note
  • Typescript
  • Vita
Bibliography note
Includes bibliographical references (leaves 182-192)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
46886147
Dimensions
29 cm
Extent
x, 340 pages, 1 unnumbered leaves
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Specific material designation
remote
Label
The effects of links, story type and personality variables on readers' perceptions and use of crime stories in online newspapers, by Stanley E. Ketterer
Publication
Note
  • Typescript
  • Vita
Bibliography note
Includes bibliographical references (leaves 182-192)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
46886147
Dimensions
29 cm
Extent
x, 340 pages, 1 unnumbered leaves
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Specific material designation
remote

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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