Coverart for item
The Resource The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow

Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business
Title
The executive's guide to enterprise social media strategy
Title remainder
how social networks are radically transforming your business
Statement of responsibility
David B. Thomas, Mike Barlow
Creator
Contributor
Subject
Language
eng
Summary
"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."--
Assigning source
Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Thomas, David B.
Dewey number
006.7068/4
Index
index present
LC call number
HD30.37
LC item number
.T49 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Barlow, Mike
http://library.link/vocab/subjectName
  • Business enterprises
  • Strategic planning
  • Social media
  • Online social networks
  • COMPUTERS
  • COMPUTERS
  • Business enterprises
  • Online social networks
  • Social media
  • Strategic planning
  • Business enterprises
  • Social media
  • Unternehmen
  • Online-Marketing
  • Soziale Software
  • Gestion d'entreprise
  • Entreprises
Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success
Control code
702161486
Dimensions
unknown
Extent
1 online resource (204 pages)
File format
unknown
Form of item
online
Isbn
9781118005217
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000407
  • 9f72ecbf-c4d4-49c7-891d-ab893f786af8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)702161486
Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success
Control code
702161486
Dimensions
unknown
Extent
1 online resource (204 pages)
File format
unknown
Form of item
online
Isbn
9781118005217
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000407
  • 9f72ecbf-c4d4-49c7-891d-ab893f786af8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)702161486

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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