Coverart for item
The Resource The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan

The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan

Label
The green bundle : pairing the market with the planet
Title
The green bundle
Title remainder
pairing the market with the planet
Statement of responsibility
Magali A. Delmas with David Colgan
Creator
Contributor
Author
Subject
Language
eng
Summary
"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--
Assigning source
Provided by publisher
Cataloging source
CSt/DLC
http://library.link/vocab/creatorName
Delmas, Magali A
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5413
LC item number
.D45 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1979-
http://library.link/vocab/relatedWorkOrContributorName
Colgan, David
http://library.link/vocab/subjectName
  • Green marketing
  • Green products
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • Green marketing
  • Green products
  • Marketing
  • Verbraucherverhalten
  • Umweltbewusstsein
Label
The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
Control code
1005472321
Dimensions
23 cm
Extent
viii, 280 pages
Isbn
9781503600867
Lccn
2017054456
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1005472321
Label
The green bundle : pairing the market with the planet, Magali A. Delmas with David Colgan
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
Control code
1005472321
Dimensions
23 cm
Extent
viii, 280 pages
Isbn
9781503600867
Lccn
2017054456
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1005472321

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      38.944491 -92.326012
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