Coverart for item
The Resource The handbook of international advertising research, edited by Hong Cheng

The handbook of international advertising research, edited by Hong Cheng

Label
The handbook of international advertising research
Title
The handbook of international advertising research
Statement of responsibility
edited by Hong Cheng
Contributor
Editor
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF1009.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Cheng, Hong.
Series statement
Handbooks in communication and media
http://library.link/vocab/subjectName
  • Export marketing
  • Foreign trade promotion
  • Advertising
  • Advertising
  • Export marketing
  • Commerce
  • Business & Economics
  • Commerce - General
  • Advertising
Label
The handbook of international advertising research, edited by Hong Cheng
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
904445131
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781118378458
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000565
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)904445131
Label
The handbook of international advertising research, edited by Hong Cheng
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
904445131
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781118378458
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000565
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)904445131

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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