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The Resource The infinite asset : managing brands to build new value, Sam Hill, Chris Lederer

The infinite asset : managing brands to build new value, Sam Hill, Chris Lederer

Label
The infinite asset : managing brands to build new value
Title
The infinite asset
Title remainder
managing brands to build new value
Statement of responsibility
Sam Hill, Chris Lederer
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hill, Sam
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
H55 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
Lederer, Christian
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
Label
The infinite asset : managing brands to build new value, Sam Hill, Chris Lederer
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 207-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Optimizing the Brand Portfolio
  • Measuring Success
  • Toolkit: Extensions
  • Toolkit: Repositioning
  • Toolkit: Pruning
  • Toolkit: Over-Branding
  • Toolkit: Co-Branding
  • Toolkit: Amalgamation
  • Toolkit: Partitioning
  • Toolkit: Scaling
  • Foreword
  • Using the Tools
  • Implementing Brand Portfolio Management
  • Brand Portfolio Management--the 3M Case
  • Overcoming Organizational Resistance
  • Lessons Learned in the Trenches
  • The Implications of Infinity
  • Afterword: About the Research
  • Kevin Lane Keller
  • Understanding the Brand Portfolio
  • Brands, New Value Creation, and Competitive Advantage
  • Elements of the New Model
  • The Molecule in Detail
  • Portfolio Dynamics
  • How Brand Portfolios Differ
Control code
46314572
Dimensions
25 cm
Extent
xii, 238 pages
Isbn
9781578512492
Lccn
2001024054
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The infinite asset : managing brands to build new value, Sam Hill, Chris Lederer
Publication
Bibliography note
Includes bibliographical references (pages 207-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Optimizing the Brand Portfolio
  • Measuring Success
  • Toolkit: Extensions
  • Toolkit: Repositioning
  • Toolkit: Pruning
  • Toolkit: Over-Branding
  • Toolkit: Co-Branding
  • Toolkit: Amalgamation
  • Toolkit: Partitioning
  • Toolkit: Scaling
  • Foreword
  • Using the Tools
  • Implementing Brand Portfolio Management
  • Brand Portfolio Management--the 3M Case
  • Overcoming Organizational Resistance
  • Lessons Learned in the Trenches
  • The Implications of Infinity
  • Afterword: About the Research
  • Kevin Lane Keller
  • Understanding the Brand Portfolio
  • Brands, New Value Creation, and Competitive Advantage
  • Elements of the New Model
  • The Molecule in Detail
  • Portfolio Dynamics
  • How Brand Portfolios Differ
Control code
46314572
Dimensions
25 cm
Extent
xii, 238 pages
Isbn
9781578512492
Lccn
2001024054
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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