The Resource The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
Resource Information
The item The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Emerson Foote is a man who accidentally fell into the business of advertising, in the early 20th century...His legacy helped inspire a book, a major motion picture, and most recently a television series...While Foote's fame was well established by his leading major ad agencies, that is only a part of what makes him such a fascinating figure in the history of advertising...The chain of events laid out hee, and even the words chosen to chronicle his life, clearly paint a portrait of a truly extraordinary man. This story was written by dictation, then transcribed, and the unedited manuscript has been sitting in a drawer for a quarter century. With a little light editing, presented to you is a story that demands to be told." -- Back cover
- Language
- eng
- Extent
- 226 pages
- Contents
-
- An introduction to this autobiography
- Preface
- E-E-E-Emerson the banker
- Emerson the car salesman
- Emerson the clerk and could-have-been minister
- Emerson the traffic manager
- George's good line of work and the Tamalpais Agreement
- The Emerson Foote Advertising Agency
- Yeomans & Foote Advertising
- The Getchell Agency
- ...And then there was Lord & Thomas
- Jim's Waterloo is my good fortune
- The birth of Foote, Cone and Belding
- Tobacco, motorcars and Bing
- International expansion
- Jack Benny
- The blowup
- Aloha, world of advertising!
- Rise of the advertising phoenix
- Europe, revisited
- Reconciliation and pumping gas
- My career: chapter three
- A sad promotion
- My next life, as a crusader
- Agency redux
- And, back to advertising... and more
- Reflections after 42 years
- Addendum # 1: Educationg for a career in advertising
- Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health
- Addendum # 3: The time has come: cigarette advertising must be banned
- Isbn
- 9780931030475
- Label
- The lost diary of a real mad man : tales of advertising & mental health
- Title
- The lost diary of a real mad man
- Title remainder
- tales of advertising & mental health
- Statement of responsibility
- by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
- Title variation
- Tales of advertising and mental health
- Language
- eng
- Summary
- "Emerson Foote is a man who accidentally fell into the business of advertising, in the early 20th century...His legacy helped inspire a book, a major motion picture, and most recently a television series...While Foote's fame was well established by his leading major ad agencies, that is only a part of what makes him such a fascinating figure in the history of advertising...The chain of events laid out hee, and even the words chosen to chronicle his life, clearly paint a portrait of a truly extraordinary man. This story was written by dictation, then transcribed, and the unedited manuscript has been sitting in a drawer for a quarter century. With a little light editing, presented to you is a story that demands to be told." -- Back cover
- Biography type
- autobiography
- Cataloging source
- LAS
- http://library.link/vocab/creatorDate
- 1906-1992
- http://library.link/vocab/creatorName
- Foote, Emerson
- Dewey number
- 659.1092
- Illustrations
-
- illustrations
- plans
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
-
- Richards, Jef I.
- Ross, Billy I.
- http://library.link/vocab/subjectName
-
- Advertising agencies
- Advertising executives
- Advertising
- Foote, Emerson
- Label
- The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- An introduction to this autobiography -- Preface -- E-E-E-Emerson the banker -- Emerson the car salesman -- Emerson the clerk and could-have-been minister -- Emerson the traffic manager -- George's good line of work and the Tamalpais Agreement -- The Emerson Foote Advertising Agency -- Yeomans & Foote Advertising -- The Getchell Agency -- ...And then there was Lord & Thomas -- Jim's Waterloo is my good fortune -- The birth of Foote, Cone and Belding -- Tobacco, motorcars and Bing -- International expansion -- Jack Benny -- The blowup -- Aloha, world of advertising! -- Rise of the advertising phoenix -- Europe, revisited -- Reconciliation and pumping gas -- My career: chapter three -- A sad promotion -- My next life, as a crusader -- Agency redux -- And, back to advertising... and more -- Reflections after 42 years -- Addendum # 1: Educationg for a career in advertising -- Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health -- Addendum # 3: The time has come: cigarette advertising must be banned
- Control code
- 886380533
- Dimensions
- 23 cm
- Extent
- 226 pages
- Isbn
- 9780931030475
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations, portraits
- System control number
- (OCoLC)886380533
- Label
- The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- An introduction to this autobiography -- Preface -- E-E-E-Emerson the banker -- Emerson the car salesman -- Emerson the clerk and could-have-been minister -- Emerson the traffic manager -- George's good line of work and the Tamalpais Agreement -- The Emerson Foote Advertising Agency -- Yeomans & Foote Advertising -- The Getchell Agency -- ...And then there was Lord & Thomas -- Jim's Waterloo is my good fortune -- The birth of Foote, Cone and Belding -- Tobacco, motorcars and Bing -- International expansion -- Jack Benny -- The blowup -- Aloha, world of advertising! -- Rise of the advertising phoenix -- Europe, revisited -- Reconciliation and pumping gas -- My career: chapter three -- A sad promotion -- My next life, as a crusader -- Agency redux -- And, back to advertising... and more -- Reflections after 42 years -- Addendum # 1: Educationg for a career in advertising -- Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health -- Addendum # 3: The time has come: cigarette advertising must be banned
- Control code
- 886380533
- Dimensions
- 23 cm
- Extent
- 226 pages
- Isbn
- 9780931030475
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations, portraits
- System control number
- (OCoLC)886380533
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