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The Resource The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross

The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross

Label
The lost diary of a real mad man : tales of advertising & mental health
Title
The lost diary of a real mad man
Title remainder
tales of advertising & mental health
Statement of responsibility
by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
Title variation
Tales of advertising and mental health
Creator
Contributor
Author
Editor
Subject
Genre
Language
eng
Summary
"Emerson Foote is a man who accidentally fell into the business of advertising, in the early 20th century...His legacy helped inspire a book, a major motion picture, and most recently a television series...While Foote's fame was well established by his leading major ad agencies, that is only a part of what makes him such a fascinating figure in the history of advertising...The chain of events laid out hee, and even the words chosen to chronicle his life, clearly paint a portrait of a truly extraordinary man. This story was written by dictation, then transcribed, and the unedited manuscript has been sitting in a drawer for a quarter century. With a little light editing, presented to you is a story that demands to be told." -- Back cover
Biography type
autobiography
Cataloging source
LAS
http://library.link/vocab/creatorDate
1906-1992
http://library.link/vocab/creatorName
Foote, Emerson
Dewey number
659.1092
Illustrations
  • illustrations
  • plans
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Richards, Jef I.
  • Ross, Billy I.
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertising executives
  • Advertising
  • Foote, Emerson
Label
The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
An introduction to this autobiography -- Preface -- E-E-E-Emerson the banker -- Emerson the car salesman -- Emerson the clerk and could-have-been minister -- Emerson the traffic manager -- George's good line of work and the Tamalpais Agreement -- The Emerson Foote Advertising Agency -- Yeomans & Foote Advertising -- The Getchell Agency -- ...And then there was Lord & Thomas -- Jim's Waterloo is my good fortune -- The birth of Foote, Cone and Belding -- Tobacco, motorcars and Bing -- International expansion -- Jack Benny -- The blowup -- Aloha, world of advertising! -- Rise of the advertising phoenix -- Europe, revisited -- Reconciliation and pumping gas -- My career: chapter three -- A sad promotion -- My next life, as a crusader -- Agency redux -- And, back to advertising... and more -- Reflections after 42 years -- Addendum # 1: Educationg for a career in advertising -- Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health -- Addendum # 3: The time has come: cigarette advertising must be banned
Control code
886380533
Dimensions
23 cm
Extent
226 pages
Isbn
9780931030475
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations, portraits
System control number
(OCoLC)886380533
Label
The lost diary of a real mad man : tales of advertising & mental health, by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
An introduction to this autobiography -- Preface -- E-E-E-Emerson the banker -- Emerson the car salesman -- Emerson the clerk and could-have-been minister -- Emerson the traffic manager -- George's good line of work and the Tamalpais Agreement -- The Emerson Foote Advertising Agency -- Yeomans & Foote Advertising -- The Getchell Agency -- ...And then there was Lord & Thomas -- Jim's Waterloo is my good fortune -- The birth of Foote, Cone and Belding -- Tobacco, motorcars and Bing -- International expansion -- Jack Benny -- The blowup -- Aloha, world of advertising! -- Rise of the advertising phoenix -- Europe, revisited -- Reconciliation and pumping gas -- My career: chapter three -- A sad promotion -- My next life, as a crusader -- Agency redux -- And, back to advertising... and more -- Reflections after 42 years -- Addendum # 1: Educationg for a career in advertising -- Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health -- Addendum # 3: The time has come: cigarette advertising must be banned
Control code
886380533
Dimensions
23 cm
Extent
226 pages
Isbn
9780931030475
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations, portraits
System control number
(OCoLC)886380533

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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