Coverart for item
The Resource The magazine in America, 1741-1990, John Tebbel, Mary Ellen Zuckerman

The magazine in America, 1741-1990, John Tebbel, Mary Ellen Zuckerman

Label
The magazine in America, 1741-1990
Title
The magazine in America, 1741-1990
Statement of responsibility
John Tebbel, Mary Ellen Zuckerman
Creator
Contributor
Subject
Genre
Language
eng
Summary
This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press
Cataloging source
DLC
http://library.link/vocab/creatorDate
1912-2004
http://library.link/vocab/creatorName
Tebbel, John William
Index
index present
LC call number
PN4832
LC item number
.T43 1991
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Zuckerman, Mary Ellen
http://library.link/vocab/subjectName
American periodicals
Label
The magazine in America, 1741-1990, John Tebbel, Mary Ellen Zuckerman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 383-397) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. The creation of magazine audiences (1741-1865): 1. Publishing for elites : the first magazines and their audiences. 2. Rise of the general magazine. 3. The magazine as a political and cultural influence. 4. Magaizines for ladies. 5. The beginnings of Black magazines. 6. Magazine publishing in the Civil War -- Pt. II. The first great change (1865-1918): 7. New audiences, new editors, new magazines. 8. The magazine as a reflection of national life. 9 Periodicals for women : a new phase. 10. Magazines as political weapons in the class struggle. 11. Black periodicals between two wars. 12. Advertising and circulation : the establishing of a magazine business -- Pt. III. Developing new audiences (1919-1945): 13. The fall and rise of empires. 14. Henry Luce and the growth of an information press. 15. Developing the mass market. 16. Intellectual currents in the magazines. 17. Photojournalism : a new breed -- Pt. IV. Magazines since the Second World War: 18. The transformation of an industry. 19. Changing concepts in women's magazines. 20. Developing male audiences. 21. The way we live : magazines reflecting American life. 22. Postwar intellectual--and other--currents. 23. Alternative magazines. 24. Pulps and science fiction. 25. The triumph of the business press. 26. Designing and marketing the modern magazine. 27. New horizons
Control code
22734861
Dimensions
25 cm
Extent
viii, 433 pages
Isbn
9780195051278
Isbn Type
(alk. paper)
Lccn
90007874
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
The magazine in America, 1741-1990, John Tebbel, Mary Ellen Zuckerman
Publication
Bibliography note
Includes bibliographical references (pages 383-397) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. The creation of magazine audiences (1741-1865): 1. Publishing for elites : the first magazines and their audiences. 2. Rise of the general magazine. 3. The magazine as a political and cultural influence. 4. Magaizines for ladies. 5. The beginnings of Black magazines. 6. Magazine publishing in the Civil War -- Pt. II. The first great change (1865-1918): 7. New audiences, new editors, new magazines. 8. The magazine as a reflection of national life. 9 Periodicals for women : a new phase. 10. Magazines as political weapons in the class struggle. 11. Black periodicals between two wars. 12. Advertising and circulation : the establishing of a magazine business -- Pt. III. Developing new audiences (1919-1945): 13. The fall and rise of empires. 14. Henry Luce and the growth of an information press. 15. Developing the mass market. 16. Intellectual currents in the magazines. 17. Photojournalism : a new breed -- Pt. IV. Magazines since the Second World War: 18. The transformation of an industry. 19. Changing concepts in women's magazines. 20. Developing male audiences. 21. The way we live : magazines reflecting American life. 22. Postwar intellectual--and other--currents. 23. Alternative magazines. 24. Pulps and science fiction. 25. The triumph of the business press. 26. Designing and marketing the modern magazine. 27. New horizons
Control code
22734861
Dimensions
25 cm
Extent
viii, 433 pages
Isbn
9780195051278
Isbn Type
(alk. paper)
Lccn
90007874
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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