Coverart for item
The Resource The marketing power of emotion, John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

The marketing power of emotion, John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

Label
The marketing power of emotion
Title
The marketing power of emotion
Statement of responsibility
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Creator
Contributor
Author
Subject
Language
eng
Summary
"How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands"--Publisher's description
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1927-
http://library.link/vocab/creatorName
O'Shaughnessy, John
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1954-
http://library.link/vocab/relatedWorkOrContributorName
O'Shaughnessy, Nicholas J.
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Marketing
  • Advertising
  • Decision making
  • Emotions
  • BUSINESS & ECONOMICS
  • Advertising
  • Consumer behavior
  • Consumers
  • Decision making
  • Emotions
  • Marketing
  • Publicité
  • Aspect psychologique
  • Persuasion
  • Prise de décision
  • Émotion
  • Marketing
  • Comportement du consommateur
Label
The marketing power of emotion, John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Scope of emotion in marketing
  • Generating emotion: value systems, emotive stimuli, and appraisal
  • Generating emotion: beliefs and wishes
  • Generating emotion: emotional responses
  • Predicting, changing, and influencing emotional responses
  • Branding and emotion
  • Emotion in building brand equity
Control code
65196166
Extent
1 online resource (vi, 274 pages)
Form of item
online
Isbn
9781423763161
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)65196166
Label
The marketing power of emotion, John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Scope of emotion in marketing
  • Generating emotion: value systems, emotive stimuli, and appraisal
  • Generating emotion: beliefs and wishes
  • Generating emotion: emotional responses
  • Predicting, changing, and influencing emotional responses
  • Branding and emotion
  • Emotion in building brand equity
Control code
65196166
Extent
1 online resource (vi, 274 pages)
Form of item
online
Isbn
9781423763161
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)65196166

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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