Coverart for item
The Resource The masterbrand mandate : the management strategy that unifies companies and multiplies value, Lynn B. Upshaw and Earl L. Taylor

The masterbrand mandate : the management strategy that unifies companies and multiplies value, Lynn B. Upshaw and Earl L. Taylor

Label
The masterbrand mandate : the management strategy that unifies companies and multiplies value
Title
The masterbrand mandate
Title remainder
the management strategy that unifies companies and multiplies value
Statement of responsibility
Lynn B. Upshaw and Earl L. Taylor
Title variation
Master brand mandate
Creator
Subject
Language
eng
Cataloging source
ORX
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Upshaw, Lynn B.
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
U673 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Brand name products
Label
The masterbrand mandate : the management strategy that unifies companies and multiplies value, Lynn B. Upshaw and Earl L. Taylor
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 305-308) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Built to Change. -- MANDATE: BUILD THE CUSTOMER'S COMMUNITY. -- Grow the Masterbrand Community. -- Interactivate the Brand.comm. Extend the Online Community. -- Masterbrand: Sun Microsystems. -- THE INSIDE JOB: COACH THE CUSTOMER'S TEAM. -- Coach the Customer's Team. -- Organize to Brand-Build. -- Masterbrand: Charles Schwab & Co. -- Unify the Diverse Community. -- THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND. -- Outbrand the Competition. Masterbrand: America Online. -- Interglocalize the Masterbrand. -- Moving Forward with the Mandate. -- Epilogue. -- Endnotes. -- Additional Sources. -- Acknowledgments. -- Index. -- About the Authors
Control code
45046409
Dimensions
24 cm
Extent
xii, 323 pages
Isbn
9780471356592
Lccn
00712685
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The masterbrand mandate : the management strategy that unifies companies and multiplies value, Lynn B. Upshaw and Earl L. Taylor
Publication
Bibliography note
Includes bibliographical references (pages 305-308) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Built to Change. -- MANDATE: BUILD THE CUSTOMER'S COMMUNITY. -- Grow the Masterbrand Community. -- Interactivate the Brand.comm. Extend the Online Community. -- Masterbrand: Sun Microsystems. -- THE INSIDE JOB: COACH THE CUSTOMER'S TEAM. -- Coach the Customer's Team. -- Organize to Brand-Build. -- Masterbrand: Charles Schwab & Co. -- Unify the Diverse Community. -- THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND. -- Outbrand the Competition. Masterbrand: America Online. -- Interglocalize the Masterbrand. -- Moving Forward with the Mandate. -- Epilogue. -- Endnotes. -- Additional Sources. -- Acknowledgments. -- Index. -- About the Authors
Control code
45046409
Dimensions
24 cm
Extent
xii, 323 pages
Isbn
9780471356592
Lccn
00712685
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

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      38.944491 -92.326012
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