Coverart for item
The Resource The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Title
The media handbook
Title remainder
a complete guide to advertising media selection, planning, research, and buying
Statement of responsibility
Helen Katz
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Katz, Helen E
Dewey number
659
Index
index present
LC call number
HF5826.5
LC item number
.K38 2017
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge Communication Series
http://library.link/vocab/subjectName
  • Advertising media planning
  • Mass media and business
  • Marketing channels
  • Advertising media planning
  • Marketing channels
  • Mass media and business
  • Mediaplanning
  • Reclame
  • Marketing
  • Massenmedien
  • Mediaplanung
  • Plans médias
  • Médias et affaires
  • Circuits de distribution
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is media? -- Media in the marketing context -- Developing optimal media objectives and strategies -- Exploring the media, part 1 : paid -- Exploring the media, part 2 : owned -- Exploring the media, part 3 : earned -- Terms, calculations, and considerations -- Creating the plan -- Making the media buys -- Evaluating the media plan -- Appendix A. Key research resources -- Appendix B : Key media organizations
Control code
944468825
Dimensions
24 cm.
Edition
6th edition.
Extent
xx, 231 pages
Isbn
9781138689152
Lccn
2016015193
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)944468825
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is media? -- Media in the marketing context -- Developing optimal media objectives and strategies -- Exploring the media, part 1 : paid -- Exploring the media, part 2 : owned -- Exploring the media, part 3 : earned -- Terms, calculations, and considerations -- Creating the plan -- Making the media buys -- Evaluating the media plan -- Appendix A. Key research resources -- Appendix B : Key media organizations
Control code
944468825
Dimensions
24 cm.
Edition
6th edition.
Extent
xx, 231 pages
Isbn
9781138689152
Lccn
2016015193
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)944468825

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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