The Resource The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Resource Information
The item The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Edition
- 6th edition.
- Extent
- xx, 231 pages
- Contents
-
- What is media?
- Media in the marketing context
- Developing optimal media objectives and strategies
- Exploring the media, part 1 : paid
- Exploring the media, part 2 : owned
- Exploring the media, part 3 : earned
- Terms, calculations, and considerations
- Creating the plan
- Making the media buys
- Evaluating the media plan
- Appendix A. Key research resources
- Appendix B : Key media organizations
- Isbn
- 9781138689169
- Label
- The media handbook : a complete guide to advertising media selection, planning, research, and buying
- Title
- The media handbook
- Title remainder
- a complete guide to advertising media selection, planning, research, and buying
- Statement of responsibility
- Helen Katz
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Katz, Helen E
- Dewey number
- 659
- Index
- index present
- LC call number
- HF5826.5
- LC item number
- .K38 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- Series statement
- Routledge Communication Series
- http://library.link/vocab/subjectName
-
- Advertising media planning
- Mass media and business
- Marketing channels
- Advertising media planning
- Marketing channels
- Mass media and business
- Mediaplanning
- Reclame
- Marketing
- Massenmedien
- Mediaplanung
- Plans médias
- Médias et affaires
- Circuits de distribution
- Label
- The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- What is media? -- Media in the marketing context -- Developing optimal media objectives and strategies -- Exploring the media, part 1 : paid -- Exploring the media, part 2 : owned -- Exploring the media, part 3 : earned -- Terms, calculations, and considerations -- Creating the plan -- Making the media buys -- Evaluating the media plan -- Appendix A. Key research resources -- Appendix B : Key media organizations
- Control code
- 944468825
- Dimensions
- 24 cm.
- Edition
- 6th edition.
- Extent
- xx, 231 pages
- Isbn
- 9781138689169
- Isbn Type
- (pbk.)
- Lccn
- 2016015193
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
- (OCoLC)944468825
- Label
- The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- What is media? -- Media in the marketing context -- Developing optimal media objectives and strategies -- Exploring the media, part 1 : paid -- Exploring the media, part 2 : owned -- Exploring the media, part 3 : earned -- Terms, calculations, and considerations -- Creating the plan -- Making the media buys -- Evaluating the media plan -- Appendix A. Key research resources -- Appendix B : Key media organizations
- Control code
- 944468825
- Dimensions
- 24 cm.
- Edition
- 6th edition.
- Extent
- xx, 231 pages
- Isbn
- 9781138689169
- Isbn Type
- (pbk.)
- Lccn
- 2016015193
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
- (OCoLC)944468825
Subject
- Circuits de distribution -- Droit
- Gidsen (vorm)
- Marketing
- Marketing channels
- Marketing channels
- Mass media and business
- Mass media and business
- Massenmedien
- Mediaplanning
- Mediaplanung
- Médias et affaires
- Plans médias
- Reclame
- Advertising media planning
- Advertising media planning
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/The-media-handbook--a-complete-guide-to/zUkMlvYZIPQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/The-media-handbook--a-complete-guide-to/zUkMlvYZIPQ/">The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
