Coverart for item
The Resource The myth of green marketing : tending our goats at the edge of the apocalypse, Toby M. Smith

The myth of green marketing : tending our goats at the edge of the apocalypse, Toby M. Smith

Label
The myth of green marketing : tending our goats at the edge of the apocalypse
Title
The myth of green marketing
Title remainder
tending our goats at the edge of the apocalypse
Statement of responsibility
Toby M. Smith
Creator
Subject
Language
eng
Summary
"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this system. The hegemonic system reacts to a threat to its structure by producing social myths that provide a 'common sense' understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell, and Mobil, Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Smith, Toby Maureen
Dewey number
304.2/8
Illustrations
illustrations
Index
index present
LC call number
HF5413
LC item number
.S65 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Green marketing
  • Consumption (Economics)
  • Industrialization
  • Environmental degradation
  • Social responsibility of business
Label
The myth of green marketing : tending our goats at the edge of the apocalypse, Toby M. Smith
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [169]-181) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Analysis of Examples
  • 1.
  • Theoretical Considerations
  • 2.
  • Resignification of 'Consume'
  • 3.
  • The Environmental Movement and Consumerism
  • 4.
  • Green Consumerism
Control code
41173963
Dimensions
24 cm
Extent
187 pages
Isbn
9780802041753
Lccn
99173158
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
The myth of green marketing : tending our goats at the edge of the apocalypse, Toby M. Smith
Publication
Bibliography note
Includes bibliographical references (pages [169]-181) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Analysis of Examples
  • 1.
  • Theoretical Considerations
  • 2.
  • Resignification of 'Consume'
  • 3.
  • The Environmental Movement and Consumerism
  • 4.
  • Green Consumerism
Control code
41173963
Dimensions
24 cm
Extent
187 pages
Isbn
9780802041753
Lccn
99173158
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      38.944491 -92.326012
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