Coverart for item
The Resource The new community rules : marketing on the social web, Tamar Weinberg

The new community rules : marketing on the social web, Tamar Weinberg

Label
The new community rules : marketing on the social web
Title
The new community rules
Title remainder
marketing on the social web
Statement of responsibility
Tamar Weinberg
Creator
Subject
Language
eng
Summary
Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg, will show you how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. The New Community Rules will help you: a) explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; b) learn the art of conversation marketing, and how social media thrives on honesty and transparency; c) manage and enhance your online reputation through the social web; d) tap into the increasingly influential video and podcasting market; e) discover which tactics work--and which don't. --Publisher
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Weinberg, Tamar
Dewey number
  • 338.761
  • 658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W45 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
  • Electronic commerce
  • Marketing
  • World Wide Web 2.0
Label
The new community rules : marketing on the social web, Tamar Weinberg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 335-336) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery : networking and implementing strategy -- 4. Participation is marketing : getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic : how Twitter can transform your business -- 7. Getting social : Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public : the informational social networks -- 9. Leaving your mark : how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics : photography, video, and podcasting -- 12. Sealing the deal : putting it all together
Control code
294887528
Dimensions
24 cm
Edition
1st ed.
Extent
xviii, 346 pages
Isbn
9780596156817
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)294887528
Label
The new community rules : marketing on the social web, Tamar Weinberg
Publication
Bibliography note
Includes bibliographical references (pages 335-336) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery : networking and implementing strategy -- 4. Participation is marketing : getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic : how Twitter can transform your business -- 7. Getting social : Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public : the informational social networks -- 9. Leaving your mark : how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics : photography, video, and podcasting -- 12. Sealing the deal : putting it all together
Control code
294887528
Dimensions
24 cm
Edition
1st ed.
Extent
xviii, 346 pages
Isbn
9780596156817
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)294887528

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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