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The Resource The new competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak

The new competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak

Label
The new competition
Title
The new competition
Statement of responsibility
Philip Kotler, Liam Fahey, Somkid Jatusripitak
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
  • Fahey, Liam
  • Somkid Jatusripitak
http://library.link/vocab/subjectName
  • Marketing
  • Export marketing
  • Mercadologia
  • Marketing
  • Handelspolitiek
  • Marketing
  • Marchés d'exportation
  • Marketing
Label
The new competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: pages 268-281
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. 1. The marketing battleground. World class marketeers : the Japanese ; The new competition's success formula ; The market-takeover process : how the West was won -- pt. 2. Far Eastern marketing strategies : the road to domination. Identifying opportunities : knowing where to strike ; Entry strategies : carving the niche ; Penetration strategies : broadening the base ; Confrontation strategies : battling competition on all fronts ; Maintenance strategies : defending market leadership ; Building a global position ; Linking strategy, organization, and decision making -- pt. 3. Meeting the new competition. Responding to the new competition ; Toward strategic marketing in the twenty-first century -- Appendix. How did the Japanese learn their marketing?
Control code
11599146
Dimensions
24 cm
Extent
xii, 292 pages
Isbn
9780136120780
Lccn
84026596
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)722921
Label
The new competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak
Publication
Note
Includes index
Bibliography note
Bibliography: pages 268-281
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. 1. The marketing battleground. World class marketeers : the Japanese ; The new competition's success formula ; The market-takeover process : how the West was won -- pt. 2. Far Eastern marketing strategies : the road to domination. Identifying opportunities : knowing where to strike ; Entry strategies : carving the niche ; Penetration strategies : broadening the base ; Confrontation strategies : battling competition on all fronts ; Maintenance strategies : defending market leadership ; Building a global position ; Linking strategy, organization, and decision making -- pt. 3. Meeting the new competition. Responding to the new competition ; Toward strategic marketing in the twenty-first century -- Appendix. How did the Japanese learn their marketing?
Control code
11599146
Dimensions
24 cm
Extent
xii, 292 pages
Isbn
9780136120780
Lccn
84026596
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)722921

Library Locations

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      38.944491 -92.326012
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