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The Resource The newspaper publishing industry, Robert G. Picard, Jeffrey H. Brody

The newspaper publishing industry, Robert G. Picard, Jeffrey H. Brody

Label
The newspaper publishing industry
Title
The newspaper publishing industry
Statement of responsibility
Robert G. Picard, Jeffrey H. Brody
Creator
Contributor
Subject
Language
eng
Summary
The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context
Cataloging source
DLC
http://library.link/vocab/creatorName
Picard, Robert G
Dewey number
070.5/722
Illustrations
illustrations
Index
index present
LC call number
Z479
LC item number
.P53 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1952-
http://library.link/vocab/relatedWorkOrContributorName
Brody, Jeffrey H.
http://library.link/vocab/subjectName
  • Newspaper publishing
  • American newspapers
  • Newspaper publishing
  • American newspapers
  • Newspapers
  • Nieuwsbladen
  • Uitgeverijen
  • Entreprises de presse
  • Journaux
Label
The newspaper publishing industry, Robert G. Picard, Jeffrey H. Brody
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 207-216) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Legal and Regulatory Issues and Concerns -- Appendix: Major Newspaper Groups, 1995
  • The Nature and Scope of the Industry
  • The Role of Newspaper as Products and Institutions
  • Milestones in the Development of the U.S. Newspaper Industry
  • Operations of a Newspaper
  • A Day in the Life of a Newspaper
  • Technology and Labor Issues
  • Contemporary Editorial Issues and problems
  • Contemporary Business/Management Issues and Problems
Control code
34677382
Dimensions
23 cm
Extent
xvi, 224 pages
Isbn
9780205161454
Isbn Type
(pbk.)
Lccn
96019616
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)34677382
Label
The newspaper publishing industry, Robert G. Picard, Jeffrey H. Brody
Publication
Bibliography note
Includes bibliographical references (pages 207-216) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Legal and Regulatory Issues and Concerns -- Appendix: Major Newspaper Groups, 1995
  • The Nature and Scope of the Industry
  • The Role of Newspaper as Products and Institutions
  • Milestones in the Development of the U.S. Newspaper Industry
  • Operations of a Newspaper
  • A Day in the Life of a Newspaper
  • Technology and Labor Issues
  • Contemporary Editorial Issues and problems
  • Contemporary Business/Management Issues and Problems
Control code
34677382
Dimensions
23 cm
Extent
xvi, 224 pages
Isbn
9780205161454
Isbn Type
(pbk.)
Lccn
96019616
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)34677382

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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