Coverart for item
The Resource The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer [and others]

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer [and others]

Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Title
The online advertising playbook
Title remainder
proven strategies and tested tactics from the Advertising Research Foundation
Statement of responsibility
Joseph Plummer [and others]
Contributor
Subject
Language
eng
Summary
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
Cataloging source
N$T
Dewey number
659.14/4
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
O55 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Plummer, Joseph Thornton
  • Advertising Research Foundation
http://library.link/vocab/subjectName
  • Internet advertising
  • BUSINESS & ECONOMICS
  • Internet advertising
Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer [and others]
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 265-289) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures
Control code
173817615
Dimensions
unknown
Extent
1 online resource (xvi, 302 pages)
File format
unknown
Form of item
online
Isbn
9786610935147
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000017
  • 0af6d499-1b34-469c-9b01-c597767a1e3c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)173817615
Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer [and others]
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 265-289) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures
Control code
173817615
Dimensions
unknown
Extent
1 online resource (xvi, 302 pages)
File format
unknown
Form of item
online
Isbn
9786610935147
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000017
  • 0af6d499-1b34-469c-9b01-c597767a1e3c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)173817615

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...