Coverart for item
The Resource The public relations handbook, Alison Theaker

The public relations handbook, Alison Theaker

Label
The public relations handbook
Title
The public relations handbook
Statement of responsibility
Alison Theaker
Creator
Author
Subject
Genre
Language
eng
Summary
"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children."--Provided by publisher
Member of
Cataloging source
YDX
http://library.link/vocab/creatorName
Theaker, Alison
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.T474 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Media practice
http://library.link/vocab/subjectName
  • Corporations
  • SOCIAL SCIENCE
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS / Advertising & Promotion
  • Corporations
  • Öffentlichkeitsarbeit
  • Unternehmen
Label
The public relations handbook, Alison Theaker
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management
  • Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations -- revolution or evolution?; Part IV Shaping the future
  • Chapter 20 Future challenges for PRBibliography; Index
Control code
1035821772
Dimensions
unknown
Edition
5th edition.
Extent
1 online resource (xvii, 555 pages)
File format
unknown
Form of item
online
Isbn
9781317487364
Lccn
2015040935
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • YE58899
  • 9781317487364
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1035821772
Label
The public relations handbook, Alison Theaker
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management
  • Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations -- revolution or evolution?; Part IV Shaping the future
  • Chapter 20 Future challenges for PRBibliography; Index
Control code
1035821772
Dimensions
unknown
Edition
5th edition.
Extent
1 online resource (xvii, 555 pages)
File format
unknown
Form of item
online
Isbn
9781317487364
Lccn
2015040935
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • YE58899
  • 9781317487364
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1035821772

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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