The Resource The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context, by Amitava Chattopadhyay and Joseph W. Alba

The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context, by Amitava Chattopadhyay and Joseph W. Alba

Label
The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context
Title
The relationship between recall, cognitive responses and advertising effectiveness
Title remainder
effects of delay and context
Statement of responsibility
by Amitava Chattopadhyay and Joseph W. Alba
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
OFU
http://library.link/vocab/creatorName
Chattopadhyay, Amitava
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Alba, Joseph W
  • Marketing Science Institute
Series statement
Report
Series volume
no. 89-103
http://library.link/vocab/subjectName
  • Advertising
  • Recollection (Psychology)
  • Cognitive psychology
Label
The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context, by Amitava Chattopadhyay and Joseph W. Alba
Instantiates
Publication
Note
"Marketing Science Institute, Research Program working paper"--Cover
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
19498422
Dimensions
28 cm
Extent
29 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1438596
Label
The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context, by Amitava Chattopadhyay and Joseph W. Alba
Publication
Note
"Marketing Science Institute, Research Program working paper"--Cover
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
19498422
Dimensions
28 cm
Extent
29 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1438596

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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