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The Resource The reluctant entrepreneur : turning dreams into profits, Michael Masterson

The reluctant entrepreneur : turning dreams into profits, Michael Masterson

Creator
Summary
"Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch"--
Language
eng
Work
Publication
Extent
1 online resource
Note
Includes index
Contents
  • Introduction: Entrepreneurship: what it is ... and isn't
  • 1. What, exactly, is a reluctant entrepreneur?
  • 2. The first question you must be able to answer
  • 3. What it takes to be a successful reluctant entrepreneur
  • 4. Hatching the new business: overcoming fear and taking action
  • 5. The magic happens when you hire superstars
  • 6. Mastering the art of business relationships
  • 7. How to become a marketing genius
  • 8. Maintaining control of your growing business
  • 9. Leadership: keeping your vision alive
  • 10. Build your business like a go-cart
  • Appendix: do you need the mindset of a champion to succeed in business?
Isbn
9781280792960
Instance
Label
The reluctant entrepreneur : turning dreams into profits
Title
The reluctant entrepreneur
Title remainder
turning dreams into profits
Statement of responsibility
Michael Masterson
Creator
Subject
Language
eng
Summary
"Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Masterson, Michael
Dewey number
658.1/1
Index
index present
LC call number
HB615
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Agora series
http://library.link/vocab/subjectName
  • Entrepreneurship
  • New business enterprises
  • Small business
  • BUSINESS & ECONOMICS
  • Entrepreneurship
  • New business enterprises
  • Small business
Label
The reluctant entrepreneur : turning dreams into profits, Michael Masterson
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Entrepreneurship: what it is ... and isn't -- 1. What, exactly, is a reluctant entrepreneur? -- 2. The first question you must be able to answer -- 3. What it takes to be a successful reluctant entrepreneur -- 4. Hatching the new business: overcoming fear and taking action -- 5. The magic happens when you hire superstars -- 6. Mastering the art of business relationships -- 7. How to become a marketing genius -- 8. Maintaining control of your growing business -- 9. Leadership: keeping your vision alive -- 10. Build your business like a go-cart -- Appendix: do you need the mindset of a champion to succeed in business?
Control code
775591926
Extent
1 online resource
Form of item
online
Isbn
9781280792960
Lccn
2012005305
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613703354
http://library.link/vocab/ext/overdrive/overdriveId
  • 370335
  • ec0ff23b-1e10-49ff-8303-315f33865351
Publisher number
EB00066646
Specific material designation
remote
System control number
(OCoLC)775591926
Label
The reluctant entrepreneur : turning dreams into profits, Michael Masterson
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Entrepreneurship: what it is ... and isn't -- 1. What, exactly, is a reluctant entrepreneur? -- 2. The first question you must be able to answer -- 3. What it takes to be a successful reluctant entrepreneur -- 4. Hatching the new business: overcoming fear and taking action -- 5. The magic happens when you hire superstars -- 6. Mastering the art of business relationships -- 7. How to become a marketing genius -- 8. Maintaining control of your growing business -- 9. Leadership: keeping your vision alive -- 10. Build your business like a go-cart -- Appendix: do you need the mindset of a champion to succeed in business?
Control code
775591926
Extent
1 online resource
Form of item
online
Isbn
9781280792960
Lccn
2012005305
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613703354
http://library.link/vocab/ext/overdrive/overdriveId
  • 370335
  • ec0ff23b-1e10-49ff-8303-315f33865351
Publisher number
EB00066646
Specific material designation
remote
System control number
(OCoLC)775591926

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