Coverart for item
The Resource The rise of advertising in the United States : a history of innovation to 1960, Edd Applegate

The rise of advertising in the United States : a history of innovation to 1960, Edd Applegate

Label
The rise of advertising in the United States : a history of innovation to 1960
Title
The rise of advertising in the United States
Title remainder
a history of innovation to 1960
Statement of responsibility
Edd Applegate
Creator
Subject
Genre
Language
eng
Summary
"Edd Applegate surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of white-collar workers thrived on innovation in their quest for more publicity, larger clients, and greater sales. Some of the leaders in what remained a novel, ever-changing form of communication included: P.T. Barnum, master of the advertising gimmick; Lydia Pinkham, queen of the patent medicine cure; John Wanamaker, progenitor of modern retail advertising; Albert Lasker, the formulator of "reason why" advertising; Stanley Resor, the consummate market researcher; Elliott White Springs, the groundbreaking purveyor of the sexual innuendo. Applegate records the achievements of these individuals and others up to 1960, when advertising underwent a remarkable change, becoming a postwar subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Applegate, Edd
Dewey number
659.10973
Index
index present
LC call number
HF5813.U6
LC item number
A733 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Advertising
Label
The rise of advertising in the United States : a history of innovation to 1960, Edd Applegate
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history
Control code
774500495
Dimensions
24 cm
Extent
xi, 198 pages
Isbn
9780810884076
Lccn
2012018903
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Label
The rise of advertising in the United States : a history of innovation to 1960, Edd Applegate
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history
Control code
774500495
Dimensions
24 cm
Extent
xi, 198 pages
Isbn
9780810884076
Lccn
2012018903
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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