Coverart for item
The Resource The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms, Craig Dempster and John Lee

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms, Craig Dempster and John Lee

Label
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Title
The rise of the platform marketer
Title remainder
performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Statement of responsibility
Craig Dempster and John Lee
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--
Member of
Assigning source
Unedited summary from book
Cataloging source
DLC
http://library.link/vocab/creatorName
Dempster, Craig
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1974-
http://library.link/vocab/relatedWorkOrContributorName
Lee, John
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Relationship marketing
  • Social media
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Internet advertising
  • Internet marketing
  • Relationship marketing
Label
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms, Craig Dempster and John Lee
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management
Control code
903436762
Extent
1 online resource
Form of item
online
Isbn
9781119059790
Lccn
2015006143
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
c6556c84-71e7-433a-915b-e7719c7a9b51
Specific material designation
remote
System control number
(OCoLC)903436762
Label
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms, Craig Dempster and John Lee
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management
Control code
903436762
Extent
1 online resource
Form of item
online
Isbn
9781119059790
Lccn
2015006143
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
c6556c84-71e7-433a-915b-e7719c7a9b51
Specific material designation
remote
System control number
(OCoLC)903436762

Library Locations

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      38.944491 -92.326012
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      38.946102 -92.330125
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