Coverart for item
The Resource The road to luxury : the evolution, markets and strategies of luxury brand management, Ashok Som, Christian Blanckaert

The road to luxury : the evolution, markets and strategies of luxury brand management, Ashok Som, Christian Blanckaert

Label
The road to luxury : the evolution, markets and strategies of luxury brand management
Title
The road to luxury
Title remainder
the evolution, markets and strategies of luxury brand management
Statement of responsibility
Ashok Som, Christian Blanckaert
Creator
Contributor
Author
Subject
Language
eng
Summary
This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. --
Member of
Assigning source
Edited summary from book
Cataloging source
N$T
http://library.link/vocab/creatorName
Som, Ashok
Dewey number
658.8
Index
index present
LC call number
HD9999.L852
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Blanckaert, Christian
http://library.link/vocab/subjectName
  • Luxuries
  • Luxury goods industry
  • Brand name products
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Brand name products
  • Branding (Marketing)
  • Luxuries
  • Luxury goods industry
Label
The road to luxury : the evolution, markets and strategies of luxury brand management, Ashok Som, Christian Blanckaert
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : definition and crisis of luxury -- Evolution of the global luxury market -- Who's who of luxury -- Branding -- Brand identity, clients, and ethos -- Family houses, corporatization and new entrants -- Management styles in the luxury industry -- Skills -- Services : the point of sale -- Systems and operations in the luxury business -- Retail, distribution, and E-Commerce -- Intellectual property rights and counterfeiting -- Emerging markets and emerging market luxury brands -- The future and questions to ponder
Control code
902632805
Dimensions
unknown
Extent
1 online resource (xiv, 450 pages .)
File format
unknown
Form of item
online
Isbn
9781118814321
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
95f8cc12-1e15-42c6-9ca9-61be34bc8a4b
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)902632805
Label
The road to luxury : the evolution, markets and strategies of luxury brand management, Ashok Som, Christian Blanckaert
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : definition and crisis of luxury -- Evolution of the global luxury market -- Who's who of luxury -- Branding -- Brand identity, clients, and ethos -- Family houses, corporatization and new entrants -- Management styles in the luxury industry -- Skills -- Services : the point of sale -- Systems and operations in the luxury business -- Retail, distribution, and E-Commerce -- Intellectual property rights and counterfeiting -- Emerging markets and emerging market luxury brands -- The future and questions to ponder
Control code
902632805
Dimensions
unknown
Extent
1 online resource (xiv, 450 pages .)
File format
unknown
Form of item
online
Isbn
9781118814321
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
95f8cc12-1e15-42c6-9ca9-61be34bc8a4b
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)902632805

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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