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The Resource The role of emotions in preventative health communication, Jessica Gall Myrick

The role of emotions in preventative health communication, Jessica Gall Myrick

Label
The role of emotions in preventative health communication
Title
The role of emotions in preventative health communication
Statement of responsibility
Jessica Gall Myrick
Creator
Author
Subject
Language
eng
Summary
Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor{u2019}s office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions{u2014}both positive and negative{u2014}in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages. -- Provided by publisher
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorDate
1984-
http://library.link/vocab/creatorName
Myrick, Jessica Gall
Dewey number
613
Index
index present
LC call number
RA427.8
LC item number
M97 2015
Literary form
non fiction
Nature of contents
bibliography
NLM call number
  • 2015 K-388
  • WA 590
http://library.link/vocab/subjectName
  • Communication in medicine
  • Emotions
  • Health behavior
  • Health attitudes
  • Medicine, Preventive
  • Health Communication
  • Emotions
  • Preventive Medicine
  • Health Behavior
  • Health Knowledge, Attitudes, Practice
  • Communication in medicine
  • Emotions
  • Health attitudes
  • Health behavior
  • Medicine, Preventive
Label
The role of emotions in preventative health communication, Jessica Gall Myrick
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- eHealth -- Conclusion : future directions for research on emotions and prevention-focused health messages
Control code
911255242
Dimensions
24 cm
Extent
xxvii, 283 pages
Isbn
9780739191477
Isbn Type
(cloth : alk. paper)
Lccn
2015024055
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)911255242
Label
The role of emotions in preventative health communication, Jessica Gall Myrick
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- eHealth -- Conclusion : future directions for research on emotions and prevention-focused health messages
Control code
911255242
Dimensions
24 cm
Extent
xxvii, 283 pages
Isbn
9780739191477
Isbn Type
(cloth : alk. paper)
Lccn
2015024055
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)911255242

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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