Coverart for item
The Resource The she spot : why women are the market for changing the world--and how to reach them, Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg

The she spot : why women are the market for changing the world--and how to reach them, Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg

Label
The she spot : why women are the market for changing the world--and how to reach them
Title
The she spot
Title remainder
why women are the market for changing the world--and how to reach them
Statement of responsibility
Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
Creator
Contributor
Subject
Language
eng
Summary
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Witter, Lisa
Dewey number
658.8/34082
Index
index present
LC call number
HF5415.332.W66
LC item number
W577 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1973-
http://library.link/vocab/relatedWorkOrContributorName
Chen, Lisa
Series statement
A BK business book
http://library.link/vocab/subjectName
  • Women consumers
  • Social marketing
  • Women in nonprofit organizations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Social marketing
  • Women consumers
  • Women in nonprofit organizations
  • United States
Label
The she spot : why women are the market for changing the world--and how to reach them, Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 157-168) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world
Control code
313457272
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxiii, 187 pages)
File format
unknown
Form of item
online
Isbn
9781609944285
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612299209
http://library.link/vocab/ext/overdrive/overdriveId
229920
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)313457272
Label
The she spot : why women are the market for changing the world--and how to reach them, Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 157-168) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world
Control code
313457272
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxiii, 187 pages)
File format
unknown
Form of item
online
Isbn
9781609944285
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612299209
http://library.link/vocab/ext/overdrive/overdriveId
229920
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)313457272

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      38.946102 -92.330125
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