Coverart for item
The Resource The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss

The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss

Label
The small business bible : everything you need to know to succeed in your small business
Title
The small business bible
Title remainder
everything you need to know to succeed in your small business
Statement of responsibility
Steven D. Strauss
Creator
Author
Subject
Language
eng
Summary
"An updated third edition of the most comprehensive guide to small business success. Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: how to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders; how to generate leads and win strategic partnerships with LinkedIn; how to employ videos and YouTube to further your brand; what you need to know about Groupon and group discount buying; what mobile marketing can do for your business. Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--Provided by publisher
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Strauss, Steven D.
Dewey number
658.02/2
Index
index present
LC call number
HD62.7
LC item number
.S875 2012eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Small business
  • Small business
  • New business enterprises
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • New business enterprises
  • Small business
  • Small business
  • United States
Label
The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • In the beginning
  • ch. 2
  • Choosing the right business
  • ch. 3
  • Buying an existing business
  • ch. 4
  • Understanding your potential market
  • ch. 5
  • Calculating your start-up costs
  • ch. 6
  • About the author
  • Writing a winning business plan
  • ch. 7
  • Structuring your business
  • ch. 8
  • Getting your business funded
  • ch. 9
  • Getting help
  • pt. II
  • Opening up shop
  • ch. 10
  • Preface
  • Location, location, location
  • ch. 11
  • Branding 101
  • ch. 12
  • Products and inventory
  • ch. 13
  • Savvy pricing strategies
  • pt. III
  • Franchises
  • ch. 14
  • Acknowledgments
  • Selecting the right franchise
  • ch. 15
  • Secrets of franchise success
  • pt. IV
  • Home-based businesses
  • ch. 16
  • The home-based business
  • ch. 17
  • Successful home-based business strategies
  • pt. V
  • Sec. I.
  • Business on a shoestring
  • ch. 18
  • The shoestring entrepreneur
  • ch. 19.
  • Marketing on a shoestring
  • Starting your business
  • pt. I
  • Genesis
  • ch. 1
  • ch. 22
  • The New consumer
  • pt. II
  • Money
  • ch. 23
  • Accounting ease
  • ch. 24
  • Making a profit
  • ch. 25
  • Insurance
  • Sec. II
  • ch. 26
  • Get a handle on taxes
  • pt. III
  • Management
  • ch. 27
  • Hiring and firing
  • ch. 28
  • Pay and benefits
  • ch. 29
  • Training and motivating your staff
  • Running your own business
  • ch. 30
  • Exemplary customer service
  • ch. 31
  • Negotiate like a lawyer
  • ch. 32
  • Legal-ease I
  • ch. 33
  • Legal-ease II
  • pt. IV
  • Technology
  • pt. I
  • ch. 34
  • Managing your technology
  • ch. 35
  • Mobility I: small office mobility
  • ch. 36
  • Mobility II: mobile mania
  • ch. 37
  • Small business software
  • Sec. III
  • Growing your business
  • Small business in the twenty-first century
  • pt. I
  • Advertising and marketing
  • ch. 38
  • Basic advertising strategies
  • ch. 39
  • Marketing muscle
  • ch. 40
  • Advanced marketing and advertising
  • pt. II
  • Your website
  • ch. 20
  • ch. 41
  • Creating your website
  • ch. 42
  • E-business essentials
  • ch. 43
  • Advanced E-marketing
  • pt. III
  • Social media
  • ch. 44
  • Social media overview
  • Our flat world
  • ch. 21
  • The Green business
  • ch. 49
  • Groupon and other deal-of-the-day websites
  • pt. IV
  • Growth strategies
  • ch. 50
  • Developing new channels and multiple profit centers
  • ch. 51
  • Secrets of sales superstars
  • ch. 52
  • Small to big
  • ch. 45
  • ch. 53
  • Exodus
  • pt. V
  • Strategies for small business success
  • ch. 54
  • Small business success secrets
  • ch. 55
  • The Visionary small business
  • Appendix
  • A How I became an entrepreneur
  • Facebook for business
  • Appendix B
  • Sample business plan
  • ch. 46
  • Twitter and you
  • ch. 47
  • Link in with Linkedln
  • ch. 48
  • Videos and YouTube
Control code
784377594
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xiii, 578 pages)
Form of item
online
Isbn
9781283664820
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 397732
  • 49a237d7-6c4f-4bfb-9b2a-7d20c946c13c
Specific material designation
remote
System control number
(OCoLC)784377594
Label
The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • In the beginning
  • ch. 2
  • Choosing the right business
  • ch. 3
  • Buying an existing business
  • ch. 4
  • Understanding your potential market
  • ch. 5
  • Calculating your start-up costs
  • ch. 6
  • About the author
  • Writing a winning business plan
  • ch. 7
  • Structuring your business
  • ch. 8
  • Getting your business funded
  • ch. 9
  • Getting help
  • pt. II
  • Opening up shop
  • ch. 10
  • Preface
  • Location, location, location
  • ch. 11
  • Branding 101
  • ch. 12
  • Products and inventory
  • ch. 13
  • Savvy pricing strategies
  • pt. III
  • Franchises
  • ch. 14
  • Acknowledgments
  • Selecting the right franchise
  • ch. 15
  • Secrets of franchise success
  • pt. IV
  • Home-based businesses
  • ch. 16
  • The home-based business
  • ch. 17
  • Successful home-based business strategies
  • pt. V
  • Sec. I.
  • Business on a shoestring
  • ch. 18
  • The shoestring entrepreneur
  • ch. 19.
  • Marketing on a shoestring
  • Starting your business
  • pt. I
  • Genesis
  • ch. 1
  • ch. 22
  • The New consumer
  • pt. II
  • Money
  • ch. 23
  • Accounting ease
  • ch. 24
  • Making a profit
  • ch. 25
  • Insurance
  • Sec. II
  • ch. 26
  • Get a handle on taxes
  • pt. III
  • Management
  • ch. 27
  • Hiring and firing
  • ch. 28
  • Pay and benefits
  • ch. 29
  • Training and motivating your staff
  • Running your own business
  • ch. 30
  • Exemplary customer service
  • ch. 31
  • Negotiate like a lawyer
  • ch. 32
  • Legal-ease I
  • ch. 33
  • Legal-ease II
  • pt. IV
  • Technology
  • pt. I
  • ch. 34
  • Managing your technology
  • ch. 35
  • Mobility I: small office mobility
  • ch. 36
  • Mobility II: mobile mania
  • ch. 37
  • Small business software
  • Sec. III
  • Growing your business
  • Small business in the twenty-first century
  • pt. I
  • Advertising and marketing
  • ch. 38
  • Basic advertising strategies
  • ch. 39
  • Marketing muscle
  • ch. 40
  • Advanced marketing and advertising
  • pt. II
  • Your website
  • ch. 20
  • ch. 41
  • Creating your website
  • ch. 42
  • E-business essentials
  • ch. 43
  • Advanced E-marketing
  • pt. III
  • Social media
  • ch. 44
  • Social media overview
  • Our flat world
  • ch. 21
  • The Green business
  • ch. 49
  • Groupon and other deal-of-the-day websites
  • pt. IV
  • Growth strategies
  • ch. 50
  • Developing new channels and multiple profit centers
  • ch. 51
  • Secrets of sales superstars
  • ch. 52
  • Small to big
  • ch. 45
  • ch. 53
  • Exodus
  • pt. V
  • Strategies for small business success
  • ch. 54
  • Small business success secrets
  • ch. 55
  • The Visionary small business
  • Appendix
  • A How I became an entrepreneur
  • Facebook for business
  • Appendix B
  • Sample business plan
  • ch. 46
  • Twitter and you
  • ch. 47
  • Link in with Linkedln
  • ch. 48
  • Videos and YouTube
Control code
784377594
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xiii, 578 pages)
Form of item
online
Isbn
9781283664820
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 397732
  • 49a237d7-6c4f-4bfb-9b2a-7d20c946c13c
Specific material designation
remote
System control number
(OCoLC)784377594

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      38.946102 -92.330125
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